Social Media Training & Campaign Production consultant

Summary

LUPD is seeking the expertise of a creative and experienced social media production partner to: (1) train 25 youth leaders to develop social media content for four online campaigns and to enhance their social media content/products through ongoing coach and mentoring and 2) co-develop and execute a social media campaign in collaboration with the Lebanese Union for People with Physical Disabilities (LUPD) with technical input from LEB-CAAP.

The anticipated period of performance for this consultancy is August 1, 2024 through December 18, 2024.  The successful bidder will play a pivotal role in building the capacities of the youth leaders and leveraging social media platforms to enhance the campaign messages and engage with diverse audiences across the country to drive meaningful impact.

Project Context

In line with its mission that aims to advocate for the inclusion, equality, and rights of persons with disabilities in Lebanese society and push for significant advancements and changes around these rights, the LUPD is implementing the project “Advocating for Accessible and Inclusive Municipal Elections and Equal Political Rights” to ensure more inclusive and effective youth political participation, through a grant from the USAID-funded Lebanon Civic Action Accelerator Program (LEB-CAAP). The project covers a period of 18 months, from July 2023 to December 2024 and continues the “HAQQI Campaign” launched as the National Campaign for Recognizing the Political Rights of Persons with Disabilities in Lebanon” in 2005.

About the Youth Leaders Fellowship Program

Within this project, LUPD in partnership with LEB-CAAP are implementing the Youth Leaders Fellowship Program which aims to expand LUPD's network of youth leaders to advocate for the political participation and inclusion of persons with disabilities, especially first-time voters. The program has empowered 25 youth leaders to advocate for inclusive and accessible elections and promote active democratic engagement by equipping them with essential knowledge and skills for advocating disability rights and inclusive governance and training them on to refine their leadership skills, advance policy advocacy, promote inclusiveness, and drive political change, ensuring long-term sustainability by institutionalizing youth engagement and leadership development.

The youth leaders comprise four campaign teams - with a diverse mix of genders and abilities – across four regions: 5 from the south, 9 from Beirut and Mount Lebanon, 7 from Beqaa-Hermel, and 4 from North Tripoli-Akkar. Participants range in age from 18-29, with approximately 70% having physical disabilities.

The youth have defined their campaign scopes and activities, almost exclusively focused on social media outreach and online content to raise awareness around specific issues but one campaign team will organize a half-day “Disability Rights Festival” in a public space in Baalbeck to highlight the importance of community collaboration and engage up to 200 people.

Scope of work

The successful bidder will (1) support the youth in developing a social media strategy and content calendar; (2) designing and delivering training and coaching youth to produce content such as social media posts, reels, and other forms of online engagement to promote their campaigns; (3) producing video content for LUPD on selected project activities; and (4) reporting on implemented tasks and the results of the campaign.

Specifically, the successful bidder will design and conduct a 3-day training boot camp to introduce the youth to simple tools and guidelines for content production, elicit initial ideas for the content calendar, and prototype initial content. Based on initial preparatory meetings with LUPD and the training boot camp, the successful bidder will submit the strategy and content calendar which guide campaign themes, proposed content pillars, and key messages with a clear plan for posts and the channels that will be used to distribute the content and a timetable for production and dissemination. Then the successful bidder will produce selected content and in parallel, coach the youth to produce the other simpler parts. Finally, the successful bidder will be responsible for managing LUPD’s existing channel for the HAQQI Campaign (ADD URL) and implementing the campaign on Facebook, Instagram, and YouTube as well as reporting on the metrics.

In developing the campaign strategy, the successful bidder will tailor content to each of the four local campaigns, creating meaningful content across all social media platforms, guided by LUPD disability experts to ensure the use of appropriate disability protocol language. The successful bidder will be responsible for editing social media posts to promote each local campaign, raising awareness, and encouraging social media engagement. They will also communicate with social media followers, and capture and analyze relevant social data, metrics, insights, and best practices to measure the success of each regional campaign.

Attached is the TOR including the table that outlines the components, tasks, deliverables, and anticipated timeline for this consultancy, the application process, the qualifications required, and the financial budget table that needs to be filled by the applicant to simplify the selection process.

NOTE: The award is contingent upon donor approval and funding availability.