National Digital Marketing Expert for wood and carpentry sector in Menieh

Under Specific Objective three MASAR project aims to contribute to Local Economic Development and increase employment opportunities and job creation for host and refugee communities.
Assignment:
During the last six-month period, ACCD led a sectorial analysis that targeted the wood and carpentry sector in the Menieh Union of Municipalities. This study aimed to evaluate the industry's economic condition, identify its feasible development scenarios, and activities to support the sector.
Based on the report's findings, the experts recommended a capacity-building program for SMEs to equip them with the necessary tools and know-how to keep pace with business development, sustain the sector within the current crisis and achieve overall industry development.
One of the capacity development components is related to digital marketing. The study shows that the wood SMEs in Menieh are insufficiently connected to the regional/national market, are not able to competitively place their products and find new markets due to the lack of digital marketing knowledge, plan, and practices. This circumstances are weakening their ability to compete, promote and sustain their businesses.

The aim of this assignment is to capacitate selected carpentry SMEs in digital marketing practices that will allow them to be better integrated into the regional/national market in a competitive way.
This consultancy will run in parallel with complementary training for the Menieh wood and carpentry SMEs on computer design tools. The experts are expected to collaborate and align the approach and share their findings.