CONSULTANT FOR MARKETING STRATEGY-ARYAF-Ishtar

Context & Background

Berytech is a leading organization in the Entrepreneurial Ecosystem in Lebanon that aims to provide a conducive environment for the creation and development of startups through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.  

About ARYAF PROJECT

ARYAF serves Micro, Small, and Medium Enterprises operating in food processing, local hospitality, tourism, the restaurant industry, eco-tourism, and agri-tourism within west Bekaa, Zahle, and South Mount Lebanon.  

The program aims to empower sixty MSMEs (Micro, Small, and Medium Enterprises) to increase their sales volume, implement a business continuity plan, and train their staff, including youth, women, and disabled individuals.

The program is funded by The German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellschaft für International Zusammenarbeit (GIZ), in partnership with Berytech, within the framework of Strengthening Agriculture, Local Communities and Small and Medium Enterprises project (ACE). 

Scope of Work

As a marketing consultant, you will play a critical role in developing and implementing effective marketing strategies to drive business growth and enhance the project's sustainability.

Deliverables

The marketing consultant is expected to fulfill the below key responsibilities:

1. Marketing Strategy Development:

• Develop a comprehensive marketing strategy tailored to promote the artisanal Lebanese Mooneh, emphasizing the impact of the project.
• Collaborate with the client’s internal team to assess marketing needs and goals and develop comprehensive marketing strategies and plans.

1. Brand Development

• Refine and enhance the brand identity of the food processing business to align with market demands.

• Develop a compelling brand story and value proposition that differentiates the business in the market.

1. Product Positioning:

• Assess current product offerings and recommend adjustments or expansions based on market demands.
• Develop and implement effective product positioning strategies to maximize market penetration.

1. Marketing Collateral

• Create and update marketing materials, including brochures, product catalogs, and promotional materials.

• Create and execute marketing campaigns across various channels, including digital marketing, social media, email marketing, and traditional advertising.
• Ensure consistency in branding across all marketing collateral.

1. Trade Shows and Events:

• Identify relevant industry events and trade shows to participate in.
• Plan and coordinate the company’s presence at these events to showcase and build industry relationships.

1. Training and Education:

• Train and educate the internal team on marketing best practices and strategies.

1. Reporting:

• Deliver a detailed project overview, showcasing the implementation progress and qualitative and quantitative results of the intervention.

Qualifications

• Bachelor’s degree in marketing, entrepreneurship, Communications, or a related field (master’s degree preferred).
• At least 7 years of experience as a Marketing Consultant, preferably in the food processing industry, focusing on artisanal Lebanese Mooneh products.
• Proficiency in digital marketing tools and platforms.
• Excellent storytelling and content creation skills.
• Flexibility and adaptability in a dynamic project environment.