CONSULTING SERVICES DIGITAL ADVOCACY CAMPAIGNS TRAINING

1. Introduction

1.1 Introduction

Diakonia is an international Faith Based development organization rooted in two churches in Sweden, the Swedish Alliance Mission and the Uniting Church in Sweden. The organization currently works through local offices in 24 countries in Africa, Latin America, Middle East and Asia by supporting local partners. Diakonia’s vision is a Just, Equal and Sustainable world. Our mission and goal are to change unfair political, economic, social and cultural structures that cause poverty, oppression, inequality and violence.

The basis for all our work is the will of people to change and improve the world. Our efforts are aimed at people whose lives are compromised by poverty, oppression and/or violence in various ways. Our strategy for change is to raise the awareness of individuals of their rights and empower vulnerable groups in society to come together and organize themselves to work for sustainable change. As a result, Diakonia organizes its strategies into the levels of knowledge/awareness, organizing, action and influence. Diakonia wants to give a voice to the poor and seeks to empower the rights holders to be the agents of change and owners of the process of demanding their rights.

We work in strong partnership with local organizations, based on common values, open dialogue and trust. With few exceptions, Diakonia does not implement projects but strengthens and empowers civilsociety organizations to change their own reality. The concept of “good donor ship” is key to our work, characterized by partners’ ownership, support to partners’ own agendas and strategies and long-term predictable funding.

In each country the partners form a country program. Diakonia promotes cross fertilizations, encourages synergy and coordination within the partner group in a country program. In each country we identify central obstacles and problems within our thematic areas, as well as forces for change in civil society. We search to find our specific niches, and with whom to build strategic alliances for greater impact.

Diakonia focuses on 6 thematic/intervention areas namely Human Rights, Democracy, Gender Equality, Social & Economic Justice, Conflict and Justice and Emergency Response and Disaster Resilience.

1.2 Program Background

Ending Gender-Based Violence and Discrimination Towards Gender Justice and Inclusion Program 2021- 2025 is the current country program for Diakonia Egypt, the program is connected to Diakonia Egypt country strategy 2021-2025, and is part of Diakonia’s global Civil Society program.

The program focuses on several strategies to strengthen the national organizational capacity to end gender-based violence; enhance community awareness of the cost of gender-based violence; advance women’s capacity to contribute to the local decision-making process through effective political participation and develop knowledge and learning regarding combating gender-based violence. Where the program targets feminist organizations, NGOs, Community Development associations (CDAs), and Disabled People Organizations (DPOs) towards ending gender-based violence and discrimination.

Diakonia promotes democracy, human rights and gender equality in Egypt. Together with our current five partners (located at Cairo and Assiut) we focus on three groups who are particularly marginalized: genderbased violence survivors; women, particularly potential political candidates; people living with disabilities and youth. The country programme works also with broader segments of local communities, national authorities and young women and men as actors in eliminating gender-based violence and discrimination. Diakonia has significant expertise not only in Egypt but in the entire region in these areas. The program empowers civil society organizations at the local level to combat gender-based violence and discrimination; to advance women’s political participation on the local level; and to advance people with disabilities (PWDs) attainment of their sexual and reproductive rights. We strive to improve the quality of life for persons with disabilities and enhance their possibilities to integrate in society. We facilitate networking among partners and support organizational capacity building among our partners and our own staff.

Currently, Diakonia Egypt country office is implementing its five years strategy for 2021-2025. This strategy plays a key role for what Diakonia, and its partners are focusing on during the strategy period, the results and impacts of the implementing partner´s work is monitored continuously by Diakonia.

Diakonia’s country program main goal is to enhance the capacities of the CSOs to adopt strategies and mechanisms that eliminate GBVD and enable them to play an active role in advancing gender equality.

Diakonia’s Country Office in Egypt is in the process of establishing new partnerships within the context of the new strategy and program 2021-2025. This assignment is part of the new strategy process.

1.3 Scope of the Assignment

In order to successfully complete this assignment, the awarded consultant/s must:

• Desk Review for Diakonia’s Global Strategy; MENA Regional Strategy; and Egypt Country Strategy and Program.

• Develop a digital advocacy training mannual.

• The mannual includes a training program that accommodates various preferences and settings. It can be completed online or offline, individually or in groups, and can be accessed remotely or in person. It will also include supporting materials that are essential for the successful delivery of the training program, such as instructional guides, practice exercises, and assessment tools.

• Conduct an onsite training to Diakonia partner organizations on digital advocacy, how to prepare and effectively implement digital advocacy campaigns.

• With completing the training programme, participants will have a clear understanding of advocacy, recognise the difference between awareness-raising and advocacy, and have worked through multiple steps to develop an advocacy strategy with clearly defined activities and approaches.

1.4 Objective of the Procurement

The overall objective for this assignment to strength Diakonia’s Egypt partners with the effective and meaningful advocacy skills and knowledge to allow the partner organizations to implement effective advocacy campaigns in their projects.

2. Terms of Reference

2.1 Deliverables

• Develop advocacy training mannual in English and Arabic (Curricula, Presentation, Pre and Posttests to evaluate the participants level of knowledge…)

• Implement digital advocacy workshop.

• Support in designing number of campaigns as a model to Diakonia Egypt partners to reflect the knowledge and skills they gained from the assignment.

• A comprehensive final report covering the assignment.

2.2 Qualification of the Consultant and Team Composition

The Consultant should have the following qualifications:

• Good understanding of international development cooperation, particularly preconditions for civil society development.

• Advanced degree in social sciences, development, sociology, business administration or other relevant/related fields.

• A proven track record with conducting similar tasks.

• Strong working knowledge of the NGO sector in Egypt.

• Minimum 10 years professional expertise in Advocacy, international development co-operation, gender-equality, women’s rights advocacy, and feminism.

• Team members proposed to be involved in this consultancy should have relevant experience for the consultancy assignment.

• Extensive experience working with donors.

• Demonstrated analytical and excellent report writing skills in English language.

• Excellent communication and presentation skills.

2.3 Time schedule

Trainers / Consultants are expected to be available from September 2023 through December 2023. Kindly note that these are projected dates and are subject for rescheduling based on specific dates for each training.

# Tasks Maximum Level of effort/ numbers of days:

 Desk review: Two days

Consultation workshop preparations: One day

Designing training toolkit: Two days

Workshop implementation: Seven days

Final report: One day

Total Thirteen days