Media Expert/Consultant - Building the Capacities of the National Network of Insider Mediators

About the Assignment

The Insider Mediators Network in Lebanon plays a pivotal role in addressing conflicts, particularly in response to the displacement crisis and ongoing tensions. To raise awareness of mediation's impact and the diverse roles of mediators, we aim to produce two animated videos. The videos will demonstrate the power of mediation in both everyday conflicts and more complex challenges across the country.

The first video will introduce insider mediation through relatable conflict resolution scenarios. The second will highlight the different profiles of mediators within the network, emphasizing their various professional backgrounds and contributions to community peacebuilding, without being self-promotional. Both videos are intended to increase public awareness of the mediation process and its broader impact, with a portion of the budget allocated to grants supporting the creation of these videos.

Additionally, 10 reels (cut-out segments from the videos) will be produced to ensure the message is accessible and shareable on social media platforms.

Consultancy Summary

We are seeking qualified professionals or production companies to create two animated videos and 10 accompanying social media reels. The deliverables will include:

1. Video 1: A 3-4 minute animated video introducing the concept of insider mediation through everyday conflict scenarios (e.g., neighbor disputes).
2. Video 2: A 3-4 minute animated video showcasing the diverse profiles of mediators within the Insider Mediators Network, focusing on how they contribute to conflict resolution and community cohesion.
3. Social Media Reels: Ten 15-30 second cut-outs from the videos, optimized for social media to further spread the message of mediation and its positive community impact.

Scope of Work:

The selected professional(s) or production company will be responsible for:

1. Video 1:
   • Producing an animated video that presents insider mediation through simple, relatable conflicts (e.g., neighbor disputes over laundry or parking).
   • Highlighting key mediation principles, such as finding common ground and fostering mutual understanding.
   • Concluding with an introduction to the Insider Mediators Network and its role in supporting peaceful conflict resolution.
2. Video 2:
   • Producing an animated video that profiles mediators from various professions and backgrounds within the network (e.g., teachers, community leaders).
   • Highlighting the mediators’ roles in addressing local conflicts and promoting social cohesion in response to Lebanon’s displacement crisis.
   • Incorporating real-life voice notes from mediators or beneficiaries to emphasize the real-world impact of mediation on communities.
3. Social Media Reels:
   • Creating 10 short, engaging reels (15-30 seconds) based on both videos, optimized for social media platforms to ensure the message reaches a broader audience.

Key Deliverables:

1. Script Development: Collaborate with the project team to develop scripts for both videos, ensuring alignment with the objectives of the Insider Mediators Network.
2. Storyboards: Create storyboards outlining the visual and animation flow for each video.
3. Video Production: Produce engaging, high-quality animations aligned with the approved scripts and storyboards. Incorporate real-life voiceovers for the videos to add authenticity and depth to the storytelling.
4. Reels Production: Create 10 social media-friendly reels to promote key messages from the videos.
5. Review and Edits: Ensure multiple rounds of feedback and revisions are incorporated to meet the desired objectives.
6. Final Delivery: Deliver the final versions of both videos and the reels in formats suitable for both online (e.g., social media, websites) and offline distribution.

Timeline

The production process is expected to take 3 weeks from the start date, including time for script development, animation, review, and revisions.

Requirements & Qualifications

The expert/consultant should have the following expertise and qualifications:

• Proven experience in producing animated videos, particularly on social or educational topics.
• Experience creating content for social media platforms, including reels.
• Strong creative and storytelling skills, with the ability to convey complex ideas simply and effectively.
• Experience working with NGOs or in a similar context is preferred.
• Ability to incorporate real-life voice overs into animated content.
• Excellent communication and interpersonal skills.