Call for Trainers - Concept Initiation Workshop - Idealab

Park Innovation is a mission oriented organization driven by innovation integrating a community project, coworking space, tech hub, and business accelerator, striving towards rural empowerment through promoting entrepreneurship and employability. Park Innovation is currently implementing Idea Lab, a program in partnership with Berytech and co-funded by the Embassy of the Kingdom of Netherlands in Lebanon aimed at empowering startups innovating in the sectors of agrifoodtech/agriculture and clean energy, through technical and financial support.

We are on the lookout for a seasoned and proficient trainer to deliver the Concept Initiation Workshop, focused on equipping participants with the foundational knowledge, practical skills, and mindset necessary to conduct effective customer discovery, segmentation, and validation processes, thereby enabling them to develop startup concepts that resonate with their target audience and have a higher probability of success in the market.

Scope of Services

The selected trainer will be responsible for the workshop from planning to execution and monitoring. (5 hours for 10 teams simultaneously)

The workshop shall cover the following key areas:

a. Introduction to Customer Discovery Theory

Explaining pain points, assumptions, Jobs-to-be-done, and distinguishing between pains and gains.

b. Persona Development and Segmentation

Describing the characteristics of personas and techniques for recognizing and segmenting them.

c. Customer Discovery and Experimentation

Teaching the iterative nature of customer discovery as a recursive process to understand customers' needs before advancing further.

d. Validation Techniques

Defining the validation requirements and methods for validating riskiest assumptions, with a focus on qualitative customer validation, conducting audience interviews, and formulating effective questions.

Expected Deliverables

The appointed trainer is required to provide a comprehensive curriculum outline, detailing the various subtopics to be covered during the workshop, along with estimated durations for each segment. 

Following approval, the selected expert will be responsible for overseeing the execution of the 5-hour workshop aligned with the approved curriculum.

The trainer shall complete a feedback form for each startup, documenting their observations and assessments.

The trainer shall follow the relevant procurement procedure.


This proposal welcomes applications from independent trainers/consultants or legal entities based in Lebanon.

  • A Bachelor's degree in Business, Entrepreneurship, Engineering, or a related field is required, with preference given to candidates holding a Masters or PhD.
  • At least 3 years of experience working with startups, preferably in agritech and cleantech sectors
  • Hands-on expertise in agritech and cleantech sectors, including understanding of current trends, regulations, and challenges
  • Entrepreneurial mindset with awareness of startup landscape and opportunities
  • Excellent communication skills and ability to provide constructive feedback
  • Availability to conduct the workshop at Park Innovation, Semkanieh- El Chouf (

How to apply

To submit your application, kindly send in your proposal (both technical and financial), resume, and work/project portfolio via email to: [email protected] with the subject: “PI-Idea Lab: Application for Concept Initiation Workshop Trainer Position”.

Only complete applications will be considered. Given the anticipated volume of submissions, only the chosen candidate will be notified.

Friday, 07. Jun 2024
Type of Call
Call for Consultancies
Intervention Sector(s):
Agriculture, Science & Technology, Training & Capacity Building
Remuneration range:
< 1000 (USD)
Duration of Contract:
Five (5) hours workshop