Solid Waste Management – Awareness Campaign – Content and Methodology Development

SUMMARY

Mada Association is seeking a Consultant under the EU-funded project titled ‘Supporting Sustainable Solid Waste Management in Jurd al Qaita’ and AICS-funded project titled ‘Supporting Sustainable Solid Waste Management in Jurd al Qaita’.

The Consultant will lead on the development of the methodology and the content (messaging) for the envisioned awareness campaign on solid waste management in Jord el Kaitaa, Akkar, which will target over 60,000 individuals, including students, teachers, retailers, youth and refugees.

OBJECTIVE AND SCOPE

The objective of the mission is to develop the methodology for delivery and the content and messaging for a comprehensive awareness campaign tailored to demographics and local needs, namely for user-friendly, relevant visibility material to be used during the campaign, including flyers, brochure, posters, stickers, social media posts, etc.

The Consultant will work closely with Mada’s team as well as a Graphic Designer who will be in charge of designing the various visibility material to be agreed upon. The Consultant will work for a total of 10 days over a 2-month period (from August to September).

KEY TASKS AND OUTPUTS

The mission will entail:

1. Development of a Methodology for Activities under the Awareness Campaign (targeting both households and schools): propose activities, approaches, methods to deliver messages effectively and with maximum impact, and train the team to deliver them. These can include events, interactive sessions, cleaning campaigns, tree planting, social media campaigns, etc. Deliverable: methodology and plan for awareness campaign.
2. Development of List of Visibility Material: propose the most suitable visibility material to be developed for the campaign, and then coordinate with the hired Graphic Designer to develop the material. Deliverable: list of visibility material (type, target audience, and purpose) for the awareness campaign.
3. Development of Key Messaging and Content: these messages and messages will be used across the visibility material. For each material agreed upon, the Consultant will have to prepare the entire content, to be validated by Mada. The content must emphasize the importance of waste reduction, segregation at source, littering, and responsible disposal practices. Deliverables: list of messages per visibility item/activity; developed content (in Arabic) for the visibility material.

QUALIFICATIONS AND EXPERIENCE

• A graduate/master’s degree in solid waste management or related fields
• 3-5 years of proven  experience in developing similar awareness raising messaging and content.
• Understanding of the local community, and previous experience working in Akkar.
• Highly proficient in use of English and Arabic.