Brand Marketing Executive

1. digital marketing

• Social Media Management:
  • Develop, schedule, and execute engaging content across social media platforms (Facebook, Instagram, LinkedIn, etc.).
  • Engage with audience to build community and monitor social media trends to ensure strategies stay relevant and effective.
  • Analyze and report on social media performance, adjusting strategies as needed.
• Campaign Management:
  • Assist in planning and executing paid campaigns (Meta Ads Manager, Google Ads) to drive traffic and conversions.
  • Monitor performance and adjust targeting, creatives, and budgets to meet campaign objectives.
• Analytics and Reporting:
  • Use tools such as Google Analytics, Meta Business Suites Insights, and other digital platforms to measure campaign performance.
  • Prepare monthly reports detailing the effectiveness of digital marketing efforts and propose strategies for improvement.
• Website Management:
  • Create and update website ensuring all content is current and aligns with marketing strategies (including new products, recipes, etc).
• Email Marketing:
  • Write, design, and distribute B2C and B2B email marketing campaigns, including newsletters and promotional offers, in both English and French.
  • Track performance metrics and optimize campaigns to improve engagement and conversion rates.

1. Offline marketing
   • Coordinate the creation of offline marketing material including products’ label, printed documents such as catalog and flyers, displays for events, and more.
   • Support for events and fairs to promote our products:
     •  Promote our products and services during events
     • Coordinate the design of communication and promotional materials
     • Prepare budgets and ensure adherence
     • Analyze the event’s success and prepare reports

Qualifications

• A bachelor’s degree in Marketing or Business Management. Master’s degree in relevant field is a plus.
• Minimum  5 years of experience in similar position
• Good knowledge of Microsoft Office applications (PowerPoint, Word, Excel,…)
• Flexibility in performing duties, with exceptional ability to execute multiple tasks concurrently
• Results driven

Preferred Skills

• Good communication skills, dynamic, an outgoing and likable personality, strong presentation skills, a passion for selling, strong negotiation skills, able to work on own initiative and as part of a team, results orientated, good time management, creative.
• Proven experience as public relations, communication and marketing executive or similar role
• Solid knowledge of Marketing, PR and Digital Media techniques and principles
• Solid knowledge of social media (blogs, Facebook, Instagram, Twitter, etc.)
• Proven experience in coordinating and managing effective campaigns through various channels
• Excellent communication and presentation skills; comfortable as a public speaker
• Ability to build strong relationships with key people or organizations
• A creative mind partnered with the ability to find the best practical solutions
• Exceptional writing and editing skills
• Proficient in English and French. Good knowledge of Arabic.