Assignment Overview

A. Develop Borderless Marketing and Social Media Strategy:

● Develop a comprehensive marketing and social media strategy aligned with Borderless NGO's goals and objectives.

● Identify target audience segments, key messaging, and content themes for different communication channels.

● Define measurable goals and key performance indicators (KPIs) to track the effectiveness of the strategy.

● Present the strategy to Borderless NGO’s team for review and feedback.

● Finalize the strategy based on feedback and recommendations.

B. Marketing and Social Media Templates:

i. General Templates:

● Design templates that are visually appealing, consistent with Borderless NGO's branding guidelines, and easy to customize. Provide guidelines and instructions for using the templates effectively.

ii. Social Media Templates:

● Design templates for social media posts (Facebook, YouTube, X, TikTok, Instagram, LinkedIn) aligned with our branding. iii. Email Marketing Templates:

● Create email marketing templates for newsletters and campaigns, ensuring a consistent and professional visual identity. iv. Promotional Materials:

● Develop templates for promotional materials such as banners, posters, flyers, etc.

● Ensure templates are user-friendly and customizable for our team, maintaining brand coherence.

C. Social Media Presence and Content Creation:

i. Platform Optimization Training:

● Provide training on optimizing social media platforms for effective outreach, engagement, and visibility.

● Share strategies for increasing followers, boosting engagement for calls to action such as Donate, and driving traffic to Borderless NGO's website or other digital platforms.

ii. Content Creation Training:

● Provide training on creating compelling content that resonates with the target audience.

● Provide training on creating compelling and engaging social media content, including tips for writing captions, selecting visuals, and using hashtags.

● Provide training on content scheduling, audience segmentation, and analytics for continuous improvement.

D. Overview Video Creation:

i. Video Production:

● Produce a professional and engaging video introducing Borderless NGO's mission, programs, and impact

ii. Visuals and Testimonials:

● Include compelling visuals, animations, and testimonials to enhance the video's impact.

iii. Script and Storyboard:

● Develop a script and storyboard in collaboration with our team to ensure alignment with organizational messaging.

iv. Voiceover and Music:

● Provide voiceover and background music that complements the video's tone and messaging.

v. Shareability:

● Ensure the video is shareable on our website and various social media platforms

vi. Editing and Finalization:

● Edit and finalize the video based on feedback from our team, ensuring it meets quality standards.

How to apply

Required Documents:

Interested candidates should submit the following documents by the specified deadline:

● A brief overview of the consultant's understanding of the project objectives, scope of work, and key deliverables.

● Work Plan:

- A comprehensive work plan that outlines the timeline, milestones, and key activities for each phase of the project.

- Identification of specific deliverables, deadlines, and responsible parties for each task.

- Description of the process for review, feedback, and approval of deliverables by the client.

● Information about the consultant's team members, including their roles, qualifications, and relevant experience.

- Details of any subcontractors or external partners involved in the project, along with their contributions to the project.

● A detailed budget that itemizes all anticipated costs associated with the project, including consultant fees, materials, and any other relevant expenditures.

● Past Experience and References:

- Description of the consultant's relevant experience and successful projects in communication, media, marketing, or related fields.

- Examples of previous work, case studies, or client testimonials that demonstrate the consultant's capabilities and track record of success.

- Contact information for references who can provide feedback on the consultant's performance and professionalism.

● Any additional documents, such as resumes, portfolios, or sample work, that showcase the consultant's expertise and qualifications.

Please send the required documents to [email protected] by 31-May-2024. Include "Social Media and Marketing Consultant" in the subject line and specify how you learned about this opportunity. Incomplete applications will not be considered. This TOR aims to guide the selection process for a qualified consultant who will contribute to enhancing our online presence through marketing material creation, social media optimization, and the production of an engaging overview video.

Friday, 31. May 2024
Type of Call
Call for Consultancies
Intervention Sector(s):
Training & Capacity Building
Remuneration range:
2000 to 3000 (USD)