Consultant for Capacity Building Trainings in Communications for ANND members

Terms of Reference

Capacity Building Trainings for ANND members

Background and Context

ANND is an independent, democratic and civil network, established in 1997, aimed at strengthening and empowering civil society and promoting the values of democracy, respect for human rights and sustainable development in Arab countries. Which is all consistent with the International Bill of Human Rights and the freedom and dignity of the individual, respect for pluralism, equitable distribution of wealth, preservation of the cultural heritage of the region, and to achieve the development priorities of local communities.

ANND consists of 9 national networks and 23 NGOs operating in 12 Arab countries.

ANND’s work is organized according to three main areas:

1. Strengthening the capacity and the role of CSOs in advocacy and lobbying in the field of economic and social policy- making in the Arab region; 
2. Strengthening the spaces available for CSOs' participation in economic and social policy-making at the national, regional, and international levels; 
3. Promoting and developing the knowledge materials available in the Arab region related to the role of civil society.

ANND is looking for a consultant to conduct Capacity Building training for its members.  

Purpose and Objective:

The purpose of the Capacity Building Trainings is to: 

• Improve the Capacity, Competence and Knowledge of ANND’s members;  
• Improve members Communication Capacity. 
• Strengthen the members Thematic and Methodological approaches in communication activities;  
• Strengthen members Organizational and Institutional capacities.
  • The topics for the communications trainings:
  • Email newsletter best practices
  • Social media and platforms
  • Content creation
  • Web content and Search engine optimization (SEO)
  • Communications strategy

Duties and responsibilities

• Instructional design and training material content development.
• Responsible of deliverables
• Time frame

Deliverables and Time Frame 

Each topic shall be covered in an online training session. Topics, provisionally listed above, to be agreed on based on the Capacity Building Plan developed with each Partner. The training will be performed jointly for several partners whereas coaching sessions will be conducted individually for each partner. Training should be conducted in 5 weekly online sessions, each session 3 hours, splitted into two parts, the first part will cover different topics from the topics listed above and the second part will be dedicated to follow up with each organization by its representative in developing their own communication strategy.

12 coaching individual online sessions will be conducted after the training to ensure that the outcomes from each participant are effectively finalized and to provide personalized support in developing tailored communication strategies for ANND members (12 Arab countries). These are individual sessions organized between the trainer and the organization representative after the end of the 5 follow up sessions mentioned earlier, this would be ideally done within two to three weeks after session five.

The consultant will work closely with ANND’s team and designated focal point on the following: 

• Prepare for the training (Curricula, Presentation, Pre and Post-tests to evaluate the participants level of knowledge…)  
• Provide the training session  
• Provide coaching if/where needed and as requested 
• Prepare and submit a final report to ANND’s focal point 

The final documents shall be written in English and professionally proofread.

Required Competencies and Experiences

• 5+ years of experience in building the capacity of local CBOs and national organizations  
• Experience in the development sector  
• Proven experience in delivering trainings 
• Experience in working in a multicultural environment 
• Organizational development  
• Ability to adapt and deliver on time  
• Extensive experience in communication, particularly within the NGO sector.
• In-depth knowledge of various communication channels and platforms, including email newsletters, social media, and web content.
• Proficiency in developing and implementing communication strategies for NGOs, including advocacy campaigns.
• Strong understanding of best practices for email newsletter creation and distribution.
• Expertise in utilizing social media platforms effectively for outreach, engagement, and advocacy purposes.
• Skillful in content creation, including writing engaging and persuasive copy for various communication channels.
• Proficient in web content development and knowledgeable about search engine optimization (SEO) techniques.
• Proven track record of successfully developing and implementing communication strategies that align with organizational goals.
• Years of experience in the field of communication, preferably with a focus on NGOs and advocacy.
• Demonstrated ability to tailor communication approaches for diverse audiences and stakeholder groups.
• Strong analytical skills to assess communication needs and evaluate the impact of communication efforts.
• Excellent presentation and facilitation skills to effectively convey information and engage course participants.
• Knowledgeable about current trends and emerging practices in communication and digital marketing.
• Familiarity with the challenges and opportunities specific to the NGO sector.
• Ability to provide practical examples and case studies related to communication strategies and practices within NGOs.
• Strong interpersonal skills to build rapport with course participants and create a supportive learning environment.
• Adaptability and flexibility to tailor the course content and delivery methods to meet the needs of diverse NGO professionals.
• Excellent organizational and time management skills to ensure the course is well-structured and covers all key topics effectively.

Time schedule 

Trainers / Consultants are expected to be available as of 11th of September 2023 through December 31st 2023. Kindly note that these are projected dates and are subject for rescheduling based on specific dates for each training.  

Logistical support  

• Communication department
• Finance department

Recruitment Timeline: 

• Receiving offers: until 25 August 2023
• Shortlisting & interview: Two weeks

Consultancy fees

4000-4500 US$

Terms of Payment 

Payment will be made and received in USD via bank transfer.

Contract Type  

Consultancy Contract

Offer requirements 

• Letter explaining similar experience  
• Testimonials and/or sample reports of similar assignments completed. 
• A description of the approach, methodology and modalities for implementing above mentioned deliverables and outcomes.  
• CV of consultant.  
• Consent and contact details of three references. 
• Signed ANND Code of Conduct for Suppliers (Appendix 1) 
• Signed “Eligibility Confirmation” (Appendix 2)  

Mode of Application

The proposal shall be sent by email to [email protected] by 25th of August 2023.