Berytech PowerX PR agency Services

Berytech, established in 2002 in Lebanon, operates as a vibrant ecosystem for entrepreneurs, facilitating the creation and development of startups and SMEs, and promoting innovation, technology, and entrepreneurship in Lebanon. The organization's support encompasses a range of areas including capacity building/networking, policy reform, startup and SME development, incubation and acceleration, student entrepreneurship, technology transfer, as well as empowerment initiatives for women and youth.

Currently managing over 30 programs across various sectors like agriculture, food, water, energy, clean technology, green entrepreneurship, circular economy, and social entrepreneurship, Berytech plays a significant role in the economic revival of Lebanon marked by pioneering programs, activities, and initiatives dedicated to entrepreneurs and SMEs.

With the objective of establishing a strong and distinctive presence through the PowerX Summit, Berytech seeks a service provider to assist in building relationships with the media and securing coverage before, during and after the summit.

With a legacy of creating and running agrifood and clean technology-based events and exhibitions, for the first time, it is launching PowerX summit, the first national entrepreneurship summit to unite key sectors and regional players, powering potential within the innovation ecosystem. This 3-day event is a fusion of cutting-edge innovation, technology, and knowledge sharing creating a unique platform for dynamic exchange and showcasing breakthroughs across the green, social, and knowledge economies regionwide. 

Date: October 23, 24, 25

Location: River Box Studios, Sin el Fil

Activity tracks:

• VIP area / media corner
• Main stage activities: activities will run from 12-8 for 3 days on the main stage
• Exhibition space: for booths
  •  A small side stage is also available for open smaller scale workshops or talks
• Workshops, meetings, VIP area in separate section

In the appendix:

• PowerX deck
•  

The objective of this exercise is to assign an agency that can handle the media, influencer and public figure relationships for the Summit. The service should cover the periods before the summit to create a buzz around the event, during the summit to secure coverage with the key figures and post summit coverage.

The service provider will need to support before, during and post the summit as per the below general timeframe and scope:

The timeframe will be around 3 months covering September, October and November 2024.

Pre-event support: September 2024

1. Database and relationship management:

• Media Personalities/outlets: Propose a list of prominent Lebanese media personalities and media outlets who can create significant hype around the event.
• Regional trade media outlets: reaching out to relevant entrepreneurship media outlets that can possibly cover the activities of PowerX
• Influencers: Share a list of relevant influencers who can help promote PowerX through their platforms.
• Media Outlets: Contact various media outlets such as radio stations, TV channels, and online news websites to secure coverage for the event.
• Media partners: suggest and handle the media partners to ensure they get the exclusive agreed upon material

1. Pre-event coverage:

• Pitch and secure coverage about PowerX (through the media partners or otherwise) to create a hype around the event : through interviews, scheduled ad campaigns, articles etc.
• Help organize and run the press conference: around a month prior to the event (mid to third week of September)
• Press release: help create, disseminate and secure coverage for the press release that should come out following the press conference
• Teaser campaign: coordinate and run influencer activations to add more hype around the PowerX summit – around a month prior to the event

On-site Media Management (during the event): for 3 days – October 2024

• Welcome, host and support the on-ground media during the 3 days of the PowerX summit and especially during the official opening ceremony which will take place on the 23^rd at 3pm (the exhibition and talks will start at 12)
• Man and support the media corner: secure interviews for the key people, VIPs and public figures in the media corner
• Ensure that the media partners and other outlets and influencers cover the activities happening on stage and the exhibition area
• Provide them with the needed media kits (supported by the Berytech communication team)

Post-summit coverage: November 2024

Following the closing of the summit, the agency should follow up with all the media outlets to:

• Thank them for their support
• Help in sending, disseminating, and securing coverage for the press release (3 languages)
• Share the pictures and short videos to send to the media for post event coverage
• Prepare a full media/influencer coverage report

The service provider should possess the following qualifications and experience:

• Previous experience in covering and supporting with PR (influencers, public figures and media entities and personalities) big scale events – experience within the entrepreneurship ecosystem is a plus
• Has the technical experience and the media, influencer and public figure connections to fully deliver the Scope of Work
• Has the needed resources (at least 3 people within the team) to support and execute the whole scope of work within the needed timeframe including on ground support during the 3 days

The service provider is expected to provide the following:

• Technical and financial information that include a description of the expected deliverables as per the scope of work with the relevant fees

 The technical and financial proposal should be received by August 16^th.