CORRECTED - Call for Tenders for Designing and Implementing a Digital Media Campaign on the Parliamentary Elections in 2022

The objective of this assignment is to recruit an advertising agency to design and execute a digital media campaign in the frame of the “Free and Fair Elections: Towards Genuine Citizens’ Participation and Representation” project being implemented with the support of ifa and the German Federal Foreign Office.

The campaign should transform the evidence generated in a research paper on Parliamentary Elections into friendly, informative, and educational communication material to be disseminated digitally via Masar’s social media platforms: Facebook, Twitter, Instagram.

The campaign consists of concept and content creation, implementation, digital marketing, and reporting on outreach. It is expected to have national coverage and generate traffic and high engagement.

The Contractor shall perform the following tasks:

1 - Concept Creation

This includes the creation of the idea and identity for the campaign: title, logo, motto, color palette, hashtags, and branding that is appealing to the public opinion.

2 - Content Creation/ Production

This includes the production of media material: info-graphs, “Did Youth Know?”, “Tip of the Day”, “Highlight of the Week”, testimonies by key public figures, leaflet, short informative video segments, advocacy videos, teasers. In addition to designing the research paper on Parliamentary Elections and the power point presentation.

The content creation should include:

• 30 infographics, promoting different messages based on the research paper.
• 10 video segments showcasing citizens explaining their views on how Parliamentary Elections should ensure proper citizens’ representation and participation.
• 4 teasers to trigger viewers’ attention towards the campaign on social media platforms.
• 20 engaging posts asking open questions to maximize citizens’ interaction on social media in the frame of the campaign.

3 - Implementation and Digital marketing

This includes the implementation of the campaign based on a strategy to be developed by the implementing agency to ensure a national outreach and high engagement level. A detailed plan with qualitative and quantitative indicators should be put in place by the implementing agency. Boosting cost of various postings should also be clearly reflected in the plan.