Social Media Officer

Purpose of Role

Our growing organization is looking for an experienced Social Media Officer to create and implement communications strategies that further our goals.

He/she should develop and implement plans to engage target audiences, spread key messages, increase brands awareness and social media presence level through the effective use of multiple outposts (which include Facebook, Twitter, Instagram, YouTube, blogs and other…)

He/she should develop and implement content marketing campaigns appropriate to the channel being used, monitoring, updating, boosting and responding appropriately to posts and comments.

The ideal candidate should have a proven track record of success in social media communications sector, excellent written and verbal communication skills (graphic design skills will be a strong asset).

Job will be performed remotely however it may require some field or office visits.

Scope of Work / Duties

The Social Media Officer is expected to fullfil and deliver the following:

• Handling social media platforms, this includes: Designing, content creation, boosting and managing campaigns that promote organization goals.
• Increase organization’s social media presence level and brands awareness.
• Develop and disseminate public materials (text, image, video or HTML).
• Identify target audiences and create strategies to effectively engage them.
• Ensure that digital content aligns with the organization brands’ identities; has a high visual and influential impact and meets relevant corporate guidelines.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Continually survey the social media landscape to identify new platforms / capture and analyze trends and best practices/ opportunities to grow reach / opportunities to connect.
• Work to develop and strengthen employee engagement.
• Edit regularly handy brief news about the organization activities.
• Cover events or/and situations to be posted on Social Media.
• Measure and report performance of digital marketing campaigns.
• Prepare digital media calendar and schedule its posts.
• Adhere to and promote the organization rules and policies.

Skills / Competency

Successful Social Media Officer should meet the following requirements:

• BS in Media/Communications/Marketing/Graphic Design or related fields.
• Significant experience developing &managing social media marketing programs.
• Demonstrable social networking experience and analytics tools knowledge.
• Strong marketing skillset across the entire social media landscape.
• Adequate knowledge of web design, web development.
• Multitasking, ability to work on different projects.
• Ability to work independently.
• Ability to meet deadlines.
• High creativity.
• Copywriting skills.
• Graphic design skills.
• Creation and editing skills (text/photo/video).