Animation Social media Campaign Production

.  Background

The Lebanese Women Democratic Gathering (RDFL) is a feminist, secular, non-governmental organization advocating for and raising awareness about the rights of women and girls in Lebanon. Founded in 1976, the RDFL is one of the oldest feminist organizations, one based on volunteerism.

RDFL’s vision is to achieve equality between women and men in all spheres and to provide protection from gender-based violence.

RDFL’s mission is to work on and advocate for the elimination of gender-based violence and all forms of discrimination, and to achieve full citizenship for women through a widespread and empowered membership and in collaboration with civil society. 

RDFL in partnership with Diakonia is planning to consult a filmmaker or production house to produce a  social media animation campaign on child marriage.

The primary goal of this call is to develop an animated social media campaign focusing on child marriage. The campaign will consist of 10 video spots that will incorporate research findings on child marriage from various perspectives, particularly those conducted by RDFL. Additionally, the campaign will involve the development of a central character to enhance its impact.

• Each spot will be 30- 35 seconds video, containing a main created character and a storyboard focusing on child marriage from different aspects.
• The specific objective of this campaign is to sensitize the Lebanese society on child marriage and to advocate against child marriage. The documentary will serve as a reminder and a pressure tool to the Lebanese parliament on the urgency of passing the law on child marriage.

The expected outputs will be as follows:

- Increased awareness of the Lebanese society on child marriage effects.

- Sensitization of the Lebanese on GBV issues in Lebanon

- Engagement of the Lebanese society in advocating against child marriage in Lebanon

2.   Criteria for Submitting a Bid

2.1 Applicants must meet the following criteria:

Be a senior filmmaker with a team or a legally registered and have actual operations in Lebanon,

Be directly responsible for the preparation/ management/implementation of the project, i.e. not act as an intermediary;

Be experienced in the field of video production, animation, editing, voice-over, subtitles and photography

Be financially sound and financial continuity throughout the project;

Having Arabic-speaker staff on board is compulsory.

Deliver tangible and efficient results;

Be able to efficiently budget and contribute to the success of the activities.

Be in possession of technical equipment (camera, software, etc.) required for the production of deliverables.

2.2 Applicants must submit a bid on their own being the mere implementing body.

3.     Description

RDFL is seeking to hire the services of a professional communications service provider for the delivery of high-quality animation social media campaign. Visual communications materials will be developed in accordance with RDFL communications guidelines and donor branding rules, geared towards increasing the visibility of RDFL’s project and donors’ support, through a dignified and positive representation of vulnerable communities RDFL works with.

During the duration of 2 months, the service provider is expected to finalize the concept of the animation videos and the main character, set an implementation plan and produce a high-quality campaign, and be available when needed. Compensation will be based on the essential expenses provided by the service provider in the application.

The service provider should expect inquiries of the following kinds:

- Delivery of 10 video animated spots with a main character, geared for social media circulation (horizontal and/or vertical orientation), with precise editing that includes voiceover & subtitles with a different approach and storyboard for each spot.

4.     List of Deliverables

• Create video storyboards and scripts (optimized for social media) based on briefings provided by RDFL, in accordance with RDFL’s brand guidelines and the visibility requirements of RDFL's donors;
• Provide short human interest animated stories based on the national study findings.
• Edit and produce a strong, final campaign of 10 animation video spots that includes RDFL branded elements and donor logos (during the editing phase of the video, RDFL requires several feedback rounds before final delivery.)

5.   Application Details

We are looking for service providers who:

Are competitive budget-wise and can contribute to the success of the activities.

Ensure visibility and branding for RDFL and the back donor

Have reasonable experience in the fields of  protection sector in general

Have added value and advantage over competitors;

RDFL will be the copyright owner of all videos, including raw footage.

6.  Required documents:

Technical proposal (including treatment of the animation campaign), written in English.

Financial Proposal in USD 

Registration information (if there is any)

7.   Selection Criteria:

The tender evaluation committee will evaluate and award the contract on the basis of the following selection criteria:

• Price
• Quality
• Selection method (selection criteria evaluation):

Evaluation method (selection criteria evaluation):

Price

• Criteria weight is 50 %
• Formula: (Best Tenderer Price/Evaluated Tenderer Price) *Criterion Weight.
• The price shall be quoted in USD

Quality

• Criteria weight is 50%
• Point evaluation (weighted points):
• Criterion will obtain between 0 and 5-point, 5 points being the maximum, 0 points being the minimum and the points obtained will be multiplied by criterion weight.

PIN expert evaluation committee will assign up to 5 points for the best quality of the sample, based on the following evaluation grid:

Score

Benchmark for Services/Works

5

Excellent response with no weaknesses shown and exceeds the requirement - also provides comprehensive, detailed, and convincing assurances that the services will be delivered to an excellent standard

4

A very response that demonstrates real understanding and fully meets the requirements - offers assurances that the service delivered will be of a high standard

3

A satisfactory response that demonstrates a reasonable understanding of the requirements and gives reasonable assurance of delivery of services to an adequate standard, but does not provide sufficiently convincing assurance to be able to award them a higher mark

2

A response where reservations exist - lacks full credibility/convincing detail, and there is a significant risk that the response will not deliver/be successful

1

A response where serious reservations exist - the may be because, for example, insufficient detail is provided and the response has fundamental flaws or seriously lacks credibility with a high risk of non-delivery

0

The response completely fails to address the criterion under consideration

Those bidders who get less than 3 for the capacity of the bidder shall not be accepted or considered and their offer will be rejected.

For each bid, points from all evaluation criteria will be added up and the winning bid will be the bid with the highest number of points. In case of an equal number of points, the winning bid will be the one with the lowest price.

8.     Remuneration

Payment will be released upon RDFL’s acceptance of the final deliverables following review by RDFL.