Request for Proposal Digital Marketing Training - MACAN-IL-00101

ABOUT INJAZ LEBANON

INJAZ Lebanon is a non-profit organization, an affiliate of Junior Achievement (JA) Worldwide, with a mission to equip youth with the skills and mindset they need to become entrepreneurs and business leaders stimulating their communities. It is also a member of INJAZ Al-Arab, a regional network of 14 countries across the MENA region. INJAZ Lebanon delivers programs in partnership with the business sector focusing on entrepreneurship, work readiness, and financial literacy.

Overview

INJAZ Lebanon is seeking a qualified Digital Marketing Trainer to provide training for residents who own startups or individuals interested in leveraging digital marketing for their businesses. The training aims to equip participants with essential digital marketing skills to effectively promote their startups or integrate digital strategies into their work. 

Please refer to the related documents to check the terms of reference.

Scope of Work

The Digital Marketing Trainer is expected to cover the following topics in the training sessions:

• Session 1: Introduction to Digital Marketing and its Importance for Startups
• Session 2-3: Social Media Marketing Strategies for Startups
• Session 4-5: Content Creation and Storytelling for Digital Marketing
• Session 6-7: Email Marketing and Automation for Business Growth
• Session 8: Developing a Digital Marketing Plan for Your Startup
• Session 9: Hands-on Application - Participants will apply learned skills to create a digital marketing plan for their startups.

Deliverables

In addition to facilitating the training, the selected trainer will be responsible for consolidating the insights, and recommendations, generated during the workshop into one comprehensive report/document.