Get out the vote Campaign
LADE is seeking an enthusiastic consultant or group of people to design a get out the vote campaign ahead of 2022 parliamentary elections. The campaign shall consist of videos, visuals, and social media branding targeting general voters, first-time voters, and observers.
Get out the vote campaign is a serious of media elements connected in a way to promote and to push people to be part of the democratic process.
The three main umbrellas are:
- Go vote
- Be an observer
- I am a first-time voter
This campaign will be consisted of:
- One branding for all produced material under this campaign
- Three video TV commercials
- Social Media Marketing Plan
- Social Media covers and posts
- Prints and Stationaries
The branding:
The campaign will follow a structured branding line, with a set of colors, fonts, graphics, tone, and a slogan.
The branding will be used to produce the print material, social media material and videos graphics.
The Slogan:
Each of the videos, images, posts, and print material will have the slogan to push people to vote and to monitor.
Videos:
3 short TV spots following the same identity and promoting the branded stationery (ex like showing the sticker that will be distributed at the end of the video)
Social Media:
An Instagram filter to be used by voter in a way to show that they have voted and to push other to vote
First Time Voter:
Print guides
Animated video to show how to vote
Sticker and filter to show that I am a first time voter.
Required Qualifications
The company/freelancer will be required to meet the following requirements:
At least five years of experience in the media, advertising and comms fields;
Experience in working with local NGOs or other international organizations on such topics;
Knowledge and background info on the political and electoral context;
Excellent technical capacities to ensure high-quality production.
Contractual Arrangements and Scope of Work
The selected company/freelancer shall:
Deliver scripts and clear storyboard for comments;
Suggest print materials for social media;
Plan and schedule an efficient timeline for the project;
Review all documents and materials provide in order to better understand the project objectives, LADE's mandate and the expected results;
Produce a high-quality version videos in coordination with LADE team.
How to apply
Proposal Submissions and Timeline
Technical proposal not exceeding 3 pages in length with the proposed approach and activities to be taken for the implementation and management of the assignment, including an operational work plan with timeline;
Breakdown of costs;
Portfolio of the company’s/freelancer work.
Full proposals shall be submitted to [email protected] before 20 March 2022, midnight. Incomplete proposals will not be considered. Kindly submit in additon to the proposal an updated CV and a sample of recent work.
Kindly use the title "Get out the vote Campaign” in the subject line header. Only successful applicants will be contacted. The assignment is expected to be implemented within a period of 3 months.
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