Business Coaching LWR QUEST Recovering Businesses Phase 2 – Lebanon

The business coaching is part of the LWR QUEST Recovering Businesses KiA funded Program Phase II.

Before kicking off the business coaching, LWR and through its selected business coaches and local MFIs (Microfinance Institutions) partners will conduct a business assessment for an average of 40 small enterprises (SE) participating in QUEST phase II, YI-2024 and Y2-2025.

The assessment conducted will serve as a vital tool in understanding the unique challenges and barriers these businesses are facing in their journey towards growth and expansion. It will be multifaceted to cover the financial, market, technical and management aspects of each SE. In addition, it will identify the gaps at the business entity level, explore soft and hard skills such as but not limited to human resources, financial management, inventory and stock, branding and marketing, operations that might hinder their growth and potential.

To identify these gaps, the assessment process will include a combination of quantitative and qualitative methods. This may involve conducting interviews or surveys with business owners and key personnel to gather insights into their management practices, decision-making processes, and organizational structure. Additionally, the assessment may involve analyzing financial data, such as revenue trends, profitability ratios, and cash flow patterns, to identify areas of financial management that require improvement.

Furthermore, on-site visits and observation of day-to-day operations may provide valuable insights into operational inefficiencies, production bottlenecks, and logistical challenges that businesses are facing. By taking a holistic approach to the assessment, LWR will be able to uncover both obvious and underlying issues that may be impacting on the performance and growth potential of these enterprises.

Based on the identified gaps and needs, tailored business sessions will be provided by the recruited/selected business coaches for these SE. LWR will monitor and supervise the delivery of these sessions to ensure their effectiveness and relevance to the specific challenges faced by each enterprise. Each SE will receive 3 business coaching days that will be delivered in-person and customized for the SE. Each business coaching day will cover at least 6 hours and evaluation tests will be conducted before and after the delivery of these sessions for each enterprise. In total each enterprise will receive at least 18 hours of customized in-person business coaching. This activity's supervision will be done by LWR who will select the coaches, evaluate the materials, and assess the impact on enterprises.

The business coaches will also collaborate with local MFI(s) partners and will receive their support when relevant and needed.

Enterprises not formally registered will be advised and guided to become part of the formal/registered business sector.

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