Call for Proposals for Taadudiya Social Media Management Project

Call for Proposals for Taadudiya Social Media Management Project

About Taadudiya

Taadudiya is a dynamic platform committed to promoting the principles of coexistence through meaningful interactions that respect and value diversity. Aligned with the core values of the Adyan Foundation —diversity, solidarity, and human dignity—Taadudiya aims to enhance a culture of acceptance and creative engagement among the various components of society. The platform emphasizes the importance of valuing diversity as a source of enrichment rather than conflict, while promoting accurate knowledge of religions, sects, and beliefs. Taadudiya is committed to upholding fundamental freedoms, particularly freedom of religion and belief. The platform encourages critical thinking on public issues related to diversity and highlights effective strategies for combating extremism and promoting social cohesion.

https://www.taadudiya.com/

About Adyan

Adyan is a foundation dedicated to diversity, solidarity, and human dignity. We are a group of individuals who envision a world that embraces diversity, where we live together in peace.

We work locally, regionally and globally to achieve Inclusive Citizenship, develop Education on Living Together, activate Religious Social Responsibility, and promote Spiritual Solidarity. We also seek to contribute to Preventing and Countering Violent Extremism and advancing Freedom of Religion and Belief. We work through homegrown solutions in Education, Research, Policy Making, Media, and Community Engagement Networks.

Taadudiya is one of Adyan’s strategic initiatives aimed at advancing its vision. This TOR pertains to Taadudiya’s objectives and activities.

https://adyanfoundation.org/

About the project

The project aims to enhance the online presence of Taadudiya through strategic content posting across various social media platforms. This will involve creating a diverse range of engaging posts—including images, videos, and articles—with the objective of increasing audience reach and engagement.

Scope of Work/Assignment

The scope of this project encompasses the following key activities:

• Content Development: Create and schedule weekly posts, including images, short video reels, and articles, to ensure a diverse and engaging content mix for Taadudiya’s audience.
• Editorial Collaboration: Collaborate closely with the editor-in-chief to curate and obtain approval for all content, ensuring alignment with Taadudiya's objectives and standards.
• Social Media Management: Monitor and manage social media interactions proactively, including moderating comments and facilitating timely responses to audience engagement.
• Performance Analysis: Conduct a comprehensive analysis every three months, providing actionable insights to inform future content strategies.
• Content Enhancement Proposals: Develop and submit recommendations based on audience feedback and performance data to optimize Taadudiya's visibility and effectiveness on social media platforms.

Key Outcomes

The successful execution of this project is expected to deliver the following key outcomes:

• Increased Audience Engagement: A measurable rise in audience interactions, including likes, shares, comments, and overall participation across social media platforms.
• Enhanced Brand Visibility: Improved recognition and presence of the Taadudiya brand in the digital space, leading to a broader reach and potential new followers.
• Consistent Content Delivery: A reliable schedule of high-quality content that resonates with the target audience, fostering a loyal online community.
• Data-Driven Insights: Regular reports on reach and engagement metrics that provide valuable insights for refining content strategies and improving future campaigns.
• Strengthened Community Connection: A more engaged and connected audience, resulting in meaningful conversations and a stronger sense of community around Taadudiya's mission and values.

Agency/Freelancer Qualifications

The agency or freelancer must possess the following qualifications:

• Relevant Experience: Proven track record in social media management and content creation for diverse audiences.
• Editorial Expertise: Strong skills in curating, writing, and editing content that aligns with brand standards.
• Analytical Skills: Ability to analyze social media metrics and provide insights to enhance engagement strategies.
• Creative Skills: Proficiency in graphic design and video editing to produce high-quality visual content.
• Communication Skills: Excellent verbal and written communication for effective collaboration and audience engagement.
• Brand Understanding: Quickly gaining familiarity with Taadudiya’s mission and values to ensure consistent and effective representation in content.

Term

The project is scheduled to begin on October 1st and will last for a duration of one year, concluding on September 30, 2025. There will be opportunities for periodic evaluations throughout the year, and we retain the right to terminate the contract with reasonable notice if necessary.

Copyrights and confidentiality

All the data and information shared or produced in the framework of this project are exclusively the property of Adyan Foundation. The agency or freelancer has to commit to full confidentiality related to this project, besides what Adyan makes public from its results. 

Code of conduct

The agency or freelancer agrees to fully respect Adyan’s ethos and code of conduct that is considered an integral part of the project, and added to it in Annex.

Submission of Proposals

Interested agencies or freelancers are invited to submit their proposals, which should include the following:

• Profile: A brief overview of the agency or freelancer, including relevant experience and qualifications.
• Portfolio: Examples of previous work in social media management and content creation.
• Proposed Approach: A description of the proposed strategy for content development, posting schedule, and engagement tactics.
• Timeline: An outline of the project timeline, highlighting key milestones and deliverables.
• Budget: A budget proposal, including any applicable fees for services rendered.

Proposals should be submitted to [email protected]  by Monday, September 30^th  2024, to ensure consideration. Please clearly state "TAADUDIYA Social Media Proposal" in the subject line. Interested applicants may request a phone call for clarification by contacting us via email.

All submissions will be evaluated based on relevance, creativity, and alignment with Taadudiya’s goals. We encourage applicants to be aware that interviews and shortlisting will be conducted on an ongoing basis as we review proposals, allowing for timely engagement with potential candidates