Conceptualizing and Implementing a Digital Media Campaign

The Contractor shall perform the following tasks:

• • • Create a youth friendly concept for the campaign, including title, logo, tagline and key messages, hashtags, colour codes, font, and overall branding.
    • Design the policy paper provided by Masar association, and a related power point presentation.
    • Create the content of the campaign, including at least 20 info-graph, 5 video segments, social media engagement posts/ stories, informative posts of lobbying meetings conducted with relevant decision makers.
    • Implement the campaign on social media pages of Masar association and the Youth Forum for Youth Policies over the period of 20 days based on a calendar to be shared and approved by Masar prior to implementation. Also, propose a budget for digital marketing to ensure national outreach, to be stated in the above- mentioned calendar.
    •  Write the social media report of the campaign implemented on both, Masar association and the Youth Forum for Youth Policies platforms.