visibility and social media interaction consultant

Objectives

The consultant will be responsible for:

• Developing and implementing a comprehensive visibility strategy that includes social media and website enhancement.
• Increasing engagement and interaction on our social media platforms.
• Regenerating our website with updated content, improved design, and user experience to better showcase our projects and impacts.
• Introducing innovative content strategies to highlight the work of Tankamel Sawa.

Scope of Work

The consultant will:

• Conduct an initial assessment of the current visibility, social media presence, and website.
• Develop a visibility strategy that aligns with Tankamel Sawa's goals and objectives.
• Create a content calendar for social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
• Design and implement a plan to regenerate the website, including updating content, improving navigation, and enhancing overall design and functionality.
• Provide training to Tankamel Sawa staff on managing social media content and website updates post-project completion.

Deliverables

• A comprehensive visibility strategy document.
• A detailed action plan for social media engagement and website regeneration.
• Monthly progress reports on social media engagement metrics and website analytics.
• A final report summarizing the work done, outcomes achieved, and recommendations for future visibility efforts.
• Training materials for Tankamel Sawa staff.

Timeline

The consultancy is expected to commence on 21^st of March 2024 and be completed by the 30^th of April 2024 with the possibility of extension based on project needs and performance.

 Consultant Qualifications

• Proven experience in developing and implementing visibility and social media strategies.
• Strong portfolio showcasing successful social media campaigns and website projects.
• Excellent understanding of digital marketing, SEO, and content creation.
• Experience in training and capacity building.
• Familiarity with the NGO sector and understanding of the thematic areas of Tankamel Sawa's work.

Fluent in English, French, Arabic, with excellent writing and communication skills