Digital Marketer - Shatila

Basmeh & Zeitooneh is a registered Lebanese organization, committed to serving refugees and vulnerable communities in Lebanon, through four community centers across the country. The organization runs educational, relief, livelihoods, and protection programs, and aims to serve as an inclusive and supportive focal point for the entire community.

Basmeh & Zeitooneh has a zero-tolerance policy for sexual exploitation, abuse, and child abuse—as well a fraud, bribery, and corrupt activities.

Basmeh & Zeitooneh (B&Z) is committed to maintaining your personal information's security, confidentiality, and privacy.

Basmeh & Zeitooneh is committed to safeguarding the well-being of children and upholding the Convention on the Rights of the Child, Basmeh & Zeitooneh maintains a zero-tolerance policy on child abuse.

Job Purpose : 

The digital marketer candidate will provide technical support to the 51 targeted businesses, & especially to the social enterprises, through developing, implementing, and managing marketing campaigns promoting the targeted businesses’ products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Major Activities :

• Conduct regular training sessions to enhance the targeted business owners’ skills and ensure alignment with the individual goal of each of the small, micro, nano & social businesses targeted.
• Set up and implement effective digital marketing strategies tailored to each business based on their requests & needs.
• Collaborate closely with internal teams, including the project manager & business coach to ensure digital marketing efforts are aligned with the project’s objectives.
• Monitor and approve the content developed by the targeted business owners to ensure the quality and relevance of the content developed for the social media pages.
• Continuous follow-up reports are required from the Digital Marketer candidate documenting the effectiveness of all training and technical assistance given.
• Review the reports detailing the progress and impact of digital marketing initiatives.
• Emphasize key metrics and achievements, providing insights for continuous improvement.
• Adapt strategies as needed to address the evolving needs of targeted businesses and the community.
• Assist in the preparation of the networking event amongst the targeted businesses.
• Collaborate with other project-responsible staff to link the social enterprises targeted with other businesses located outside the Shatila camp.

Deliverables :

• Provision of 20 technical support sessions.
• Reports highlighting the digital marketing initiatives.
• Detailed Work Plan and Technical Assistance/Training material & schedule.
• Follow-up Reports

Education & Experience :

• Bachelor's degree in marketing, communications, or a related field, Master's is a plus.
• Proven experience in digital marketing, with a focus on social media management.

Competencies

Functional: 

• Strong leadership and team management skills (including training & capacity building).
• Knowledge of best practices in digital marketing & branding, in addition to proficiency in marketing automation tools.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse groups of stakeholders.
• Familiarity with the challenges faced by businesses in general in Lebanon.
• Creativity and innovation in approaching digital marketing solutions.Proficient in marketing automation tools.

Behavioral:

• Strong critical analysis and problem-solving skills;
• Good Communication skills.
• Strong interpersonal skills.
• Good organizational and time management skills.
• Well-organized and detail-oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind