Market Validation Trainer - Idealab Program

Michel Daher Social Foundation is a local NGO that aims to create an enabling environment where everyone can achieve their highest potential. MDSF is a community partner in the IdeaLab program. The program’s objective is to strengthen the business and product viability of start-ups in agrifoodtech, and cleantech sectors from the Bekaa area. The Program also focuses on the societal impact by providing business incubation and training to vulnerable youth. 

We are seeking an experienced expert to deliver Market validation training aimed at empowering rural youth to develop innovative projects and ideas in the fields of agrifoodtech, and cleantech. The workshops will equip participants with the skills and mindset necessary to create sustainable and impactful solutions to local challenges.

Scope of work:

The service provider will have to physically give one full day (6-hour session) on the value proposition canvas for 13 startups simultaneously. Those startups were selected by Berytech & MDSF based on defined selection criteria.

• The service provider selected will be responsible for assisting 13 startups after the training session. 
• The service provider will have to assist each of the 13 startups in an online one-on-one clinic.
• The service provider is asked to share with MDSF a clear assessment of each startup after the online clinics.
• The service provider should be willing to coordinate with MDSF, for the development of the proposed services.

Get an in-depth insight into their target customer segments and the solutions provided. They will explore their target market, size, and competitors.

• Learn to understand customer needs, invest in the right product, enable necessary changes, and provide customer validation to help startups improve their main assumptions. 
• Train the Startups in identifying, prioritizing, and engaging stakeholders throughout the prototype testing process. 
• Guiding the Startups to discover the target market and get opinions and other feedback from consumers about their interest in the product or service. 
• Training the Startups on utilizing the information obtained from conducting market research to tailor their marketing/ advertising activities or to determine what are the priorities of their users. 
• Helping the startups in the process of determining the viability of their new service or product through research conducted directly with potential customers. 
• Teach Startups the importance of stakeholders as a component of their product/service management and ultimately playing a significant role in their roadmap. 
• Clinics: Market Validation Clinic - the trainer will go through their competitor's analysis and market size.

Expected Deliverables:

• Sessions outlined activities and learning materials for each of the five main topics.
• Engaging and interactive workshop sessions that cater to the learning needs of rural youth and encourage active participation.
• Support materials, such as templates and resources, for participants to use during and after the workshops.
• Guidance on selecting and utilizing appropriate tools and techniques for design thinking in the specified domains (agrifoodtech, and cleantech).
• Final report to be submitted to Michel Daher Social Foundation, including participant feedback and progress.

Qualifications:

• Applications to this proposal can be from independent trainers/consultants or a legal entity, from Lebanon.
• The applicant should have at least 3 years of previous experience working with startups, ideally in the agritech and cleantech sectors, to provide insight into the unique issues that these companies may encounter.
• The applicant should have significant knowledge and expertise in market validation, particularly in the agritech and cleantech industries...
• The applicant should have hands-on expertise in the agritech and cleantech sectors, as well as an understanding of trends, regulations, and obstacles. This will enable them to provide startups with pertinent and up-to-date information.
• The applicant should have prior experience conducting seminars and clinics, as well as the ability to convey complicated ideas clearly and concisely. They must be able to modify their instructional approach to meet the requirements of the startup participants.
• The applicant should have an entrepreneurial mentality and be familiar with the obstacles and possibilities that come with starting a business.
• The applicant must be a strong speaker. They should be able to provide constructive and supportive comments, as well as successfully lead group talks.
• Availability to conduct online clinics and 1 day of workshop at Michel Daher Foundation, Ferzol Bekaa

Selection Criteria:

• The service provider will be selected based on:
• The proposal suggested and fits the program’s objectives.
• The bio, proven track records, and experience in the field are required.