REGIONAL SUPPORTER ENGAGEMENT (3770)

JOB PURPOSE

The Supporter Engagement Officer will coordinate activities and communication outputs and design journeys to grow, engage, develop and mobilise Amnesty's international supporters and members in countries where Amnesty doesn't have a formal national presence. To acquire new, and engage existing, Amnesty International supporters and members, and to monitor and improve the effectiveness of our acquisition and engagement strategies.

ABOUT YOU

As an experienced digital marketer, with an understanding of the non-profit sector, you will have knowledge of producing content for email marketing both in English and Arabic, to grow engagement in the Middle East and North Africa region. You will have excellent project management skills, able to analyse data and produce reports for digital engagement, using this data to propose strategies to increase the engagement of the target audience, and promote Amnesty International's mission.

MAIN RESPONSIBILITIES

As a member of the regional comms and digital team, work closely with digital campaigner and the regional content manager to grow our international members and supporters by designing and delivering regionally relevant supporter journeys to get them to take human rights action.

To help grow and develop new online audiences and increase the engagement of existing Amnesty supporters in the Middle East and North Africa.

To design and deliver regional supporter journeys for audiences in countries where Amnesty doesn't have a formal presence on a range of campaigns.

To write and produce compelling human rights content in Arabic and English that inspires, empowers, and mobilizes our audiences to get involved in our campaigns and activities; primarily for HTML emails, but also for other content types when applicable (eg digital adverts, videos, animations, blogs, etc).

To set up email campaigns, by templating HTML emails; commissioning translations and proofreading content; monitoring engagement, analysing data, and producing reports; and developing clear segmentation strategies.

SKILLS AND EXPERIENCE

Significant proven experience of digital marketing with expertise in email marketing.

Excellent written communication skills in Arabic and English.

Excellent experience in digital content creation, including copywriting in English and Arabic, html email design.

Experience in mass mailing and CRM tools required, preferably with Engaging Networks.

Demonstrated expertise in audience segmentation, split testing, and response analysis and optimisation for email.

Please see the attached job description for more information on responsibilities, skills and experience required.

ABOUT US

Amnesty International is a global movement of more than 10 million people who campaign for a world where human rights are enjoyed by all. We reach almost every country in the world.

Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they're denied. And whether we're applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we're all inspired by hope for a better world. One where human rights are respected and protected by everyone, everywhere.

At Amnesty International, we are passionate about what we do and we are proud of our achievements as a movement. To compensate our employees for the critical work they do, we reward them through a combination of an attractive and sector competitive salary and benefits package, high levels of engagement and involvement, and a commitment to employee development.

Benefits include 37 days annual leave (inclusive of public holidays and grace days), pension scheme, employee assistance programme, life assurance and many more benefits designed to suit your own personal lifestyle. All of this, in a professional, engaging environment.

For further information on our benefits, please visit https://www.amnesty.org/en/careers/benefits/

WHAT WE HOPE YOU WILL DO NEXT

If you are talented, passionate about human rights and want to use your skills, knowledge and experience to change the world then we would encourage you to click ‘Apply for this Role' below.

Freedom, Justice, Equality. Let's get to work.

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.

Amnesty International is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please get in touch with the team by emailing [email protected]