Digital Transformation Expert

The Lebanese Observatory for Workers & Employees Rights, an independent non-governmental organization, aims at evaluating and developing its digital strategy, presence and impact; there is a huge need to maximize the reach and to increase the number of services provision beneficiaries, to develop a digital strategy and to build interconnected digital platforms accessible and users friendly. 

Under the Digital Transformation Project, the Lebanese Observatory for Workers and Employees Rights (LOWER) is looking for a Digital Transformation Expert.

Main tasks and deliverables:

1. Work closely with LOWER’s relevant entities and Heads of Departments, to create effective digital & communication strategies that articulate LOWER Program development objective properly and consistently;
2. Build a framework and plan to develop and manage digital platforms & setup a communication plan based on analysis form LOWER’s objectives, target audiences, strategies and positioning, branding, web content;
3. Develop strategic, comprehensive and integrated communication and public relations activities that increase LOWER’s visibility;
4. Strengthen visibility tactics, analyze trend data, create engagement goals, performance optimization, and identify strengths and weaknesses of LOWER current digital presence;
5. Develop and launch social media strategies for LOWER in coordination with LOWER social media unit;
6. Build a framework to develop the LOWER’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, YouTube and potentially additional channels;
7. Build the team capacity to be able to lead targeted digital initiatives and campaigns.

Qualifications:

Educational Background

• BA in digital media, communication or related fields.
• Master degree is considered as a Plus.

Previous Experience

• Minimum of 5 years of experience working in marketing and communication or relevant fields in the not-to-profit sector; ​​​​​​
• Strong knowledge of communication practices and techniques is preferable;
• Strong Experience creating targeted content that generates measurable ROI;
• Strong experience in developing and managing social media channels effectively to deliver marketing content and increase awareness.