Digital Marketing Intern - North Area

The intern will be responsible for activities set in collaboration between FTL and the hosting entity both on sight and from home.

Below is a description of the SME in which the internship will be held:

“Sheghel Emeh has concentrated on the growth of the traditional Lebanese food sector and underlined its values and health benefits by delivering handcrafted Lebanese "Mouneh" in an innovative way, with the goal of enhancing food security. The passion and know-how of the team behind Sheghel Emeh is what makes our product stand out in the market. Our vision is to be the leading producer and supplier of healthy, delicious, and innovative Lebanese food for people of all ages around the world. Our objective, on the other hand, is to conserve Lebanese culinary traditions while also generating food fashion with innovative recipes and supporting in the creation of long-term support for small farmers.”

2. Objective

The project aims to enhance the operational efficiency and market performance of 20 Small and Medium Enterprises (SMEs) and 5 cooperatives across various sectors in North Lebanon and Akkar. It will entail delivering customized training, coaching sessions, and tailored services to enhance their business management capabilities and facilitate access to new markets.

3. Outcomes

The intern will be responsible for achieving the following outcomes however they are subject to change depending on the business’ needs during the internship.

• Assist in creating and scheduling social media content plans for platforms like Instagram and Facebook, aligned with marketing objectives.
• Support post boosting and basic ad campaigns, learning to allocate budgets effectively to increase engagement and reach.
• Collaborate with the team to help develop creative social media posts that reflect the brand’s voice.
• Monitor social media accounts to track performance metrics, gaining experience in evaluating engagement and adjusting strategies accordingly.
• Help maintain a social media calendar, ensuring regular and timely posting to keep accounts active and engaging.

4. Deliverables

The intern will deliver the following:

• A weekly report outlining performed duties and signed by the person responsible for the host entity
• A final report outlining their tasks during the internship, lessons learned, and personal areas of improvement

5. Qualifications

• Bachelor’s degree in business, marketing, or a related field. (Current student or recent graduate)
• Strong analytical and problem-solving skills
• Fluent in both Arabic and English, with excellent communication and negotiation abilities.

6. Skills

• Understanding of digital marketing basics (e.g., SEO, social media, email marketing).
• Basic skills in creating content like social media posts, blogs, and ads.
• Keen eye for detail to ensure content is accurate and on-brand.
• Good communication skills for working with teams and clients.
• Eagerness to learn about new trends in digital marketing and content creation.