Communication and Visibility Strategy and Training.

1. Consultancy Description and Scope of Work

Expertise France is seeking the services of a Communication expert to support its partner, Mada, operating in North Lebanon and Akkar, and which focuses on reinforcing the relationship between communities and the natural environment through programming across four main pillars: Food and Agriculture; Women and Youth Mobilization; Environmental Protection; and The Platform – a space that offers tailored and flexible support to grassroot groups and civil society initiatives across all disciplines. Through this consultancy, the consultant will be providing support to Mada through drafting a Communication and Visibility Strategy and training specific staff on its application.

Key Tasks and Deliverables

The consultant, an expert in Communication, especially within the Lebanese humanitarian sector, with proven experience working with LNGOs, will work with Mada on the following:

• Phase 1: Meeting with Expertise France and Mada to agree on a timeline and priorities.
• Phase 2:

• Collect data and information on Mada’s Communication and Visibility processes through the implementation of brainstorm sessions and interviews with various key individuals working at Mada (senior management, and staff).
• Organize a workshop with Mada’s staff to define key strategic objectives and initiatives regarding Communication and Visibility.

• Phase 3:

• Draft a holistic Communication and Visibility Strategy and present the final results to the Mada team during a workshop.
• Organize a Communication and Visibility training for key staff.

• Phase 4: Prepare a Final Consultancy Report laying out the whole process and which includes all information (such as deliverables, MoMs, timesheets, attendance sheets, etc.).

Roles and Responsibilities

The Consultant

• Closely coordinate with Expertise France regarding the activities to be implemented.
• Ensure regular communication with both Mada and Expertise France throughout the process.
• Collect data and information through the organization of brainstorm sessions and interviews with various key individuals working at Mada.
• Organize a workshop with Mada staff to define key communication strategic objectives.
• Draft a Communication Strategy which will include (1) defined goals/objectives, (2) brand culture, (3) a SWOT analysis, (4) target audience, (5) key messages, (6) tools to be used, (7) a calendar, and more.
• Present the final Communication Strategy to the Mada team.
• Train the Communication team on Communication processes and the drafted strategy.
• Prepare a final project report laying out all the process (from meetings, activities, and deliverables).

Expertise France

Expertise France will contract the consultant and through the project management team will oversee:

• Developing and finalizing the terms of reference and contract.
• Reviewing and approving all expected deliverables with the consultant.
• Supporting the consultant in connecting and meeting with MADA as relevant.
• Overall monitoring of the assignment activities and the delivery of milestones.

Timeline

Phases

Deliverables

Week

Phase 1:

Inception

Introduction meeting with Expertise France and Mada.

Week nº 1-2

Agree on the final workplan and approach.

Produce a workplan including all the activities and timeline.

Phase 2:

Assessment

Assess Mada’s Communication and Visibility processes.

Week nº 3-6

Assess Mada’s past Communication and Visibility activities and products.

Organize a Communication Strategy workshop.

Phase 3:

Strategic Plan

Communication Strategy produced.

Week nº 7-8

Workshop presenting the Communication Strategy.

Train the Communication team on the new Strategy.

Share the final Communication Strategy with Expertise France and Mada.

Phase 4:

Reporting

Produce a final consultancy report.

Week nº 9-10

Include training and workshop attendance sheets.

Include workshop materials (presentations, minutes, used literature, etc.).

Include Strategic Plan.

Qualifications

• Degree in Marketing, Advertising, or Communication, and/or any related fields.
• Minimum of 7 years working in Communication and Visibility departments.
• Minimum of 5 years of proven experience working with LNGOs in the humanitarian sector.
• A portfolio laying out former Marketing, Advertising, and/or Communication work with similar organizations, the private sector, and any other relevant stakeholder.
• Strong local knowledge and comprehensive understanding around capacity building programs and experience in delivering soft skills training.
• Professional working knowledge of Arabic and English is compulsory.
• Extensive experience in delivering the requirements mentioned.
• Ability to communicate, negotiate and adapt to work requirements.