Marketing and communication coordinator

Main Tasks & responsibilities 

SET Marketing Strategy

Participate in and support the creation and implementation of the communication strategy, and in collaboration with the Managing Partners.

Implement SET marketing strategy, as per the Marketing & Communication Lead guidelines.

Follow-up on Communication & Marketing needs related to all departments, all SET projects (SET Farmers Market, Tawlet, Dekenet, Beit, Matbakh El Kell), and new projects.

Follow up on the yearly calendar of events.  

Follow up on needed issues or coordinate publications, presentations, flyers, etc.

Coordinate with influencers, public figures, or others when needed.

Content Creation and Management:

Develop and execute content aligned with our organization's goals and target audience, under the supervision of the department lead.

Create content for all communication platforms, including but not limited to a) writing for captions, b) creating graphic layouts using Canva or third-party apps) creating stories adding music to stories.

Produce written content, including scripts, captions, emailers, and press releases, that effectively communicates our mission, values, and impact - optimized for search engine optimization (SEO) and ensure it meets brand guidelines and voice.

Follow up and maintain a clear content calendar and posting schedule.

Events live coverage (photography, videos, and stories) related to events happening in Souk El Tayeb, Tawlet, Dekenet, Matbakh El Kell, Beit Douma Etc.

Community Management

Posting to social media, Instagram, Facebook, Twitter, Linked In, and YouTube with proper tags, story sequences, and audience engagement ideas, following the content schedule.

Update and post weekly menus, as shared by Operations.

Update Instagram highlights.

Update the website.

Respond to customer engagement, reviews, and inquiries on all platforms in coordination with HDs.

ADMIN, Technical – in collaboration with IT specialist

Support in creating email addresses & passwords, provide technical support for email admin accounts for @Tawlet and @Soukeltayeb, account security info, etc.

Keep track of all domain names and renewing dates, information on servers, hosting, and GoDaddy accounts. 

Research:

Collaborate with cross-functional teams (HDs, cooks, chefs, etc.) to gather content creation information and insights. Conduct interviews and research to gather stories and testimonials from farmers, producers, and community members.

Stay up-to-date with industry trends and best practices in content creation, storytelling, and visual communication. Stay informed about the latest food, culture, and community development trends and identify opportunities for relevant and timely content creation.

Reporting 

Draft daily and monthly reports and share with the direct manager