Social Media Management Trainer Consultant

Primary duties and responsibilities
1. Designing a detailed training curriculum, including modules, learning objectives, materials, and activities tailored to the needs of youth/students that focus on the core responsibilities of social media managers.
2. Delivering training sessions (in-person and/or online) as per the agreed schedule. that equip participants with the skills to develop strategies, create content, schedule posts, engage with audiences, and analyze performance metrics.
3. Provide guidance and support to participants to help them apply the skills learned in real-world scenarios.
4. Evaluating the effectiveness of the training through feedback and assessment tools and making necessary adjustments.
5. Preparing and submitting a final report detailing the training activities, outcomes, and recommendations.

Key Training Modules
The training program will cover the following modules:
- Social Media Strategy Development: Techniques for developing effective social media strategies and content calendars.
- Content Creation: Best practices for creating engaging posts, images, and videos for various social media platforms.
- Content Scheduling: Strategies for scheduling and publishing content across different channels.
- Audience Engagement: Approaches for monitoring and responding to comments, messages, and mentions.
- Performance Analysis: Methods for analyzing performance metrics and adjusting strategies to improve engagement.
- Content & Copywriting: Share the best practices on copywriting social media captions, product captions for ecommerce, blog writing, and creating copy for landing pages.
- SEO and Web Presence: Share the best SEO practices to make your website rank higher on Google, share how to create a simple landing page with visual elements. Developing SEO strategies on SEMrush or various platforms and keyword research.
- Paid ads: Share the best practices of media planning and reporting on various advertising platforms such as Meta, Google, and LinkedIn.

For more information visit the website.