Communications and Social Media Strategies Trainer

1. About the organization
Borderless is a non-governmental organization (NGO) with a mission to uplift marginalized communities, particularly in Lebanon. Our vision is to address structural barriers to overcoming hardships faced by disadvantaged and at-risk populations, including patterns of discrimination, lack of access to essential services, conflict, and social disorder. Our focus areas include providing support to children, youth, and women through integrated programs aimed at education, livelihood, protection, advocacy, and capacity-building.
2. Assignment Overview
Conduct training workshops to program for Borderless’ communications team.
3. Tasks and Deliverables
a. The trainer will facilitate 6 workshops focusing on:

Communication Strategy Training
- Principles of effective communication.
- Audience analysis and message tailoring.
- Developing key messages.
- Crisis communication management.
Social Media Strategy Training
- Overview of major social media platforms.
- Best practices for social media engagement.
- Content creation and curation techniques.
- Using analytics to measure and improve social media performance.

b. The trainer is required to provide Borderless prior to the training:
- Schedule and duration of each workshop
- Training materials
- Develop tools that measure the impact of the workshops (such as training feedback, pre/post
assessments, etc.)

c. Key Objectives:
- To build the capacity of staff and volunteers in communication strategies.
- To enhance the NGO's social media presence and engagement.
- To develop a comprehensive communication plan and social media strategy.
- To train staff on creating compelling content for various platforms.
- To establish metrics for evaluating the effectiveness of communication and social media
activities.
d. Abide by Borderless’ reporting mechanism to allow continuous monitoring of activities
e. Identify and communicate risks/challenges to Borderless team and call for intervention when
required