Communication Strategy Development Service

Overview

CARE established its presence in Lebanon in 2006 and has been responding to the Syrian Crisis since late 2012. Among CARE's key imperatives is putting people it serves first through implementing cutting edge programming in areas where it operates. CARE currently carries out activities in Beirut, Mount Lebanon, Akkar, North Lebanon, South Lebanon, and the Beqaa Valley. CARE implements both emergency and development projects contributing to livelihood, food security, protection, gender, shelter, and water, sanitation, and hygiene. It targets the most vulnerable people and populations, pertaining to both host communities and refugees.

In 2022, CARE developed LINKS online platform that is currently the only all-inclusive collaboration and coordination tool available to People in Need, local service providers, and resource providers. In this regard, it plays a critical role in coordinating humanitarian activities and providing information on available services and gaps.

Objectives

CARE is currently seeking to develop a long-term comprehensive communication strategy aiming to achieve LINKS online platform’s goals. This includes producing high-quality animated videos, data visualization, refining and optimizing communication processes, and efficiently connecting to relevant stakeholders.

The service provider will contribute to direct and indirect implementation through timely and quality support to the project’s team and partners, ensuring targeted high-quality delivery and impact.

Deliverables & Timeline:

1. Tailor communication and outreach strategies for various stakeholder personas and preferences: People in Need, Local Organizations, Donors, Volunteers and Experts. This segmentation allows personalization of messaging and optimization of open rates (emails, Newsletters, etc)

2. Awareness Building: Storytelling techniques to engage audience (Success Stories, Impact Metrics, Testimonials)

​​​​​​​3. Engagement Strategies through various channels (social media, newsletters, blog posts, events) to encourage interaction, participation, feedback, and foster a sense of community among platform users.

​​​​​​​4. Methods to sustain and increase support from donors, volunteers, and experts including regularly communicating updates, achievements, upcoming initiatives, and showing appreciation for their contributions.

​​​​​​​5. Produce Three to Four short introductory animated videos (2 to 3 minutes each) targeting abovementioned stakeholders to elucidate how they can participate and be involved.

​​​​​​​6. Branding and overall message: Refine the platform’s branding and draft core messages to be communicated consistently across various channels (website, social media, other relevant platforms)

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Please see the attached ToR for more details.

Service Provider Profile and Competencies

• Master’s degree in one or several of the following areas: Marketing, Communication, Digital Arts .
• At least 8 years of relevant experience, especially at NGOs, academic organizations, standard-setting bodies, public agencies focused on Networking and Disaster Risk Management.
• Extensive experience interacting with and relating to beneficiaries, professionals, and international stakeholders at various levels.