Marketing, Advertising, and Communication Expert
Expertise France is seeking the services of a Marketing, Advertising, and/or Communication expert to support the team of one of its local partners: the Lebanese Alternative Learning (LAL). The latter, a local NGO focusing on Education and operating in several regions across Lebanon, is seeking to reinforce the capacity of its Communication team, conduct a feasibility study on their products (current and potential future ones), build the right target audience for long term sustainability and develop a strategy to engage and maintain proper communication with the private sector, relevant stakeholders, and the organization’s beneficiaries to guarantee a positive outreach.
The consultant, an expert in Marketing, Advertising, and/or Communication, with proven experience working with LNGOs and within the Lebanese humanitarian sector, will (1) review and assess LAL’s Communication system, tools, and assets, (2) develop a feasibility study regarding their products, (3) develop a strategy to engage the private sector, relevant stakeholders, and its beneficiaries, and (4) come up with additional materials to support the Communication team in transforming LAL’s activities in content for the general public.
- KEY TASKS AND DELIVERABLES
- Meet with LAL’s team to understand and assess the organization’s communication and visibility system.
- Review LAL’s Communication system, tools, and assets.
- Develop a feasibility study regarding LAL’s products.
- Develop a strategy to engage the right target audience (the private sector, relevant stakeholders, and LAL’s beneficiaries).
- Build and provide communication tools to LAL such as newsletters, success stories, and more, related to LAL’s activities to be shared with the general public.
- Prepare a final capacity building report which will include all the content/deliverables developed.
- ROLES AND RESPONSIBILITES
Consultant:
- Closely coordinate with Expertise France regarding the activities to be implemented.
- Ensure regular communication with both LAL and Expertise France throughout the process.
- Validate with Expertise France all deliverables prior to the capacity building process.
- Organize a strategic workshop with the LAL team (Senior Managers, Managers, HR, and Communication) to brainstorm and come up with the right target audience to be engaged in the future and draft a strategic report to be used by the organization.
- Organize a workshop with the LAL team (Senior Managers, Managers, HR, Communication, and Field Teams), to review their products and develop a feasibility study.
- Provide Communication and Visibility tools to the organization such as newsletters, success stories, and more to be used by LAL with the public.
- Provide a final consultancy report including all materials and annexes.
How to apply
Applications (detailed resume and cover letter) are to be sent to the following email address: [email protected] and [email protected] under the title: Media and Communication Training – LAL x EF.
Application should include the following documents:
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- For Companies
- Annex I – complete Legal entity form including MOF and VAT registration certificates.
- Annex II – complete financial identification form along with a bank letter confirming the bank account details.
- A portfolio of similar experiences
- Annex III – complete Sworn statement
- Filled and signed copy of the safety questionnaire
- Copies of the company shareholders passports
- For Individuals (freelance consultants)
- Annex II – complete financial identification form along with a bank letter confirming the bank account details.
- MOF registration number certificate
- A portfolio of similar experiences
- Annex III – complete Sworn statement
- Filled and signed copy of the safety questionnaire
- Copy of the individual consultant passport
- For Companies
- Technical offer (for all experts involved, whether companies or individual applicants)
- Expert CVs
- Annex III – Methodology and chronogram - covering all tasks listed in the tender.
- Financial Offer for all deliverables mentioned in article 4 (key tasks and deliverables) including the number of days required for each deliverable.
- Workplan (estimate time for delivering the consultancy)
The deadline for application is December 3rd, 2023.
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