Call for Market Validation Expert - Idealab Program

The goal of the Idealab Program, which is supported by the Embassy of the Netherlands in Lebanon and operated under the umbrella of Berytech, is to show how innovation and technology can turn socio-economic and livelihood problems in the agrifoodtech and cleantech sectors into opportunities to strengthen and build a promising sustainable economy through job creation and entrepreneur empowerment.

SCOPE OF WORK & REQUIREMENTS 

• The service provider will have to physically give a 4-hour session on Market Validation for 10 startups simultaneously. Those startups were selected by Berytech & MDF based on defined selection criteria.
• The service provider selected will be responsible for assisting 10 startups after the training session. 
• The service provider will have to assist the startups online in their one on one clinics. 
• The service provider is asked to share with MDF a clear assessment of each startup after the online clinics.
• The service provider should be willing to coordinate with MDF, for the development of the proposed services.
• Services must be conducted between 12 and 17 June 2023.

QUALIFICATIONS

• Applications to this proposal can be from independent trainers/consultants or a legal entity, from Lebanon.
• The applicant should have at least 3 years of previous experience working with startups, ideally in the agritech and cleantech sectors, to provide insight into the unique issues that these companies may encounter.
• The applicant should have significant knowledge and expertise in market validation, particularly in the agritech and cleantech industries...
• The applicant should have hands-on expertise in the agritech and cleantech sectors, as well as an understanding of trends, regulations, and obstacles. This will enable them to provide startups with pertinent and up-to-date information.
• The applicant should have prior experience conducting seminars and clinics, as well as the ability to convey complicated ideas clearly and concisely. They must be able to modify their instructional approach to meet the requirements of the startup participants.
• The applicant should have an entrepreneurial mentality and be familiar with the obstacles and possibilities that come with starting a business.
• The applicant must be a strong speaker. They should be able to provide constructive and supportive comments, as well as successfully lead group talks.

Market Validation 

Get an in-depth insight into their target customer segments and solutions provided. They will explore their target market, size, and competitors.

Market Validation Workshop 

• Learn to understand customer needs, invest in the right product, enable necessary changes, and provide customer validation to help startups improve their main assumptions. 
• Train the Startups in identifying, prioritizing, and engaging stakeholders throughout the prototype testing process. 
• Guiding the Startups to discover the target market and get opinions and other feedback from consumers about their interest in the product or service. 
• Training the Startups on utilizing the information obtained from conducting market research to tailor their marketing/ advertising activities or to determine what are the priorities of their users. 
• Helping the startups in the process of determining the viability of their new service or product through research conducted directly with potential customers. 
• Teach Startups the importance of stakeholders as a component of their product/service management and ultimately playing a significant role in their roadmap. 
• Clinics: Market Validation Clinic - the trainer will go through their competitor's analysis and market size

SELECTION CRITERIA

• The service provider will be selected based on:
• The proposal suggested and fits the program’s objective.
• Their bio, proven track records, and experience in the field are required.