Request for Video Production

• Introduction

The Arab Institute for Women (previously Institute for Women’s Studies in the Arab World) at the Lebanese American University is implementing this project which is funded by the U.S. Middle East Partnership Initiative (MEPI) for the purpose of strengthening the relationship between existing civil society organizations and elected officials to increase government accountability and impact reform on gender related issues specifically parental leave policies. 

• Project Objective

The project's overall objective is to promote universal parental leave and progressive childcare policies among Lebanese working parents as an entry point to achieving greater gender equality in Lebanon.

This request for proposal responds to the third objective of the project, formulated as follows: Improved attitudes related to shared childcare responsibilities and parental leave within Lebanese families and the Lebanese community. 

• Scope of Required Services

The video production company/expert who will be hired is expected to create five videos according to the advocacy plan and communication plan already created. The service provider who will be hired will coordinate with the AiW team, the communication expert and the advocacy expert in order to create the videos in accordance with the plans in place. 

The videos will be part of an online and offline campaign which will center around one or two social media hashtags that will be developed and released over Twitter and Facebook. The social media campaign will include video clips, exploring the issues raised by the testimonials in the first two objectives of the project. These videos will tell the story of our social media campaign that has the purpose of advocating for the adoption of the produced draft bill for the amendment of parental leave policies in Lebanon. One video will be used as a TV commercial and will be posted on national television agencies. All videos will be posted on social media platforms as part of the social media campaign.