Call for Trainers - Market Validation Workshop - Idealab

Park Innovation is a mission oriented organization driven by innovation integrating a community project, coworking space, tech hub, and business accelerator, striving towards rural empowerment through promoting entrepreneurship and employability. Park Innovation is currently implementing Idea Lab, a program in partnership with Berytech and co-funded by the Embassy of the Kingdom of Netherlands in Lebanon aimed at empowering startups innovating in the sectors of agrifoodtech/agriculture and clean energy, through technical and financial support.

We are on the lookout for a seasoned and proficient trainer to deliver the Concept Initiation Workshop, focused on equipping participants with the foundational knowledge, practical skills, and mindset necessary to conduct effective customer discovery, segmentation, and validation processes, thereby enabling them to develop startup concepts that resonate with their target audience and have a higher probability of success in the market.

Scope of Services

The selected trainer will be responsible for the workshop from planning to execution and monitoring. (5 hours for 10 teams simultaneously)

The workshop shall cover the following key areas:

a. Understanding Customer Needs

Exploring target customer segments, their needs, and the solution provided.

Analyzing the target market, size, and competitors to identify opportunities and challenges.

b. Customer Validation and Prototype Testing

Learning methods to invest in the right product and validate main assumptions through customer feedback.

Identifying, prioritizing, and engaging stakeholders throughout the prototype testing process.

c. Market Research and Feedback Collection

Discovering the target market and obtaining opinions and feedback from consumers regarding product or service interest.

Utilizing information from market research to tailor marketing/advertising activities and prioritize user needs.

d. Viability Assessment

Determining the viability of new products or services through research conducted directly with potential customers.

e. Stakeholder Engagement

Recognizing the importance of stakeholders in product/service management and their role in the roadmap.

Expected Deliverables

The appointed trainer is required to provide a comprehensive curriculum outline, detailing the various subtopics to be covered during the workshop, along with estimated durations for each segment. 

Following approval, the selected expert will be responsible for overseeing the execution of the 5-hour workshop aligned with the approved curriculum.

The trainer shall complete a feedback form for each startup, documenting their observations and assessments.

Qualifications

This proposal welcomes applications from independent trainers/consultants or legal entities based in Lebanon.

• A Bachelor's degree in Business, Entrepreneurship, Engineering, or a related field is required, with preference given to candidates holding a Masters or PhD.
• At least 3 years of experience working with startups, preferably in agritech and cleantech sectors
• Hands-on expertise in agritech and cleantech sectors, including understanding of current trends, regulations, and challenges
• Entrepreneurial mindset with awareness of startup landscape and opportunities
• Excellent communication skills and ability to provide constructive feedback
• Availability to conduct the workshop at Park Innovation, Semkanieh- El Chouf (tiny.cc/pi-location)