Market event Expert

The goal of this activity is to organize a matchmaking/market linkage event as part of AFDAL Phase IV project, in each area of the project implementation. These events aim to bring together farmers, cooperatives, restaurants, identified businesses, and potential buyers to showcase products, network, and establish business connections.

Objective of the matchmaking/market linkage event

The specific objectives of these events are:

• To facilitate mutually beneficial connections between farmers and traders.
• To align the perspectives of the wholesale market and farmers.
• To harmonize the vision of the Ministry of Agriculture, Ministry of Economy, farmers, and processors to support producers effectively.
• To foster partnerships between agri-food businesses and related support industries in Lebanon.
• To provide a platform for networking and establishing business connections.
• To offer gender-sensitive nutrition awareness sessions to improve nutrition outcomes and promote gender equality.
• To provide recommendations for improving linkages within the sector, influencing ministry policies, donor strategies, and farmer/producer outcomes.

Conditions:

The project implementation area is in South Lebanon; therefore, a top priority is given to persons living and working in South Lebanon.

Description:

Expert Responsibility T

1. The expert will be responsible for the following tasks:

• Conduct an in-depth market analysis for farmers and processing cooperatives to identify potential buyers, such as restaurants, patisseries, grocery stores, traders, and bakeries.
• Develop a comprehensive marketing strategy to promote the event and attract participants.
• Organize and categorize participants to facilitate round table discussions, pairing groups such as farmers with traders and cooperatives with bakeries.
• Prepare discussion questions for each round table session.
• Compile a detailed report after the matchmaking event, summarizing all discussions and providing recommendations for future events.
• Create a detailed event program, including presentations, networking sessions, and matchmaking opportunities.
• Coordinate with speakers and presenters to ensure all content is relevant and engaging.
• Monitor and evaluate the event’s success through participant feedback and follow-up surveys.
• Provide recommendations for future matchmaking events based on the outcomes of the current event.
• Facilitate matchmaking sessions to foster partnerships between agri-food businesses and support entities.
• Organize roundtable discussions to generate actionable ideas for partnership development and activity acceleration.
• Provide a structured networking format, allowing participants to showcase their products and services.

1. Deliverables

• Detailed event plan and schedule.
• List of invited participants and confirmed attendees.
• Event materials, questions, discussion objective…
• Report on matchmaking outcomes, including established partnerships and feedback from participants.
• Pre and post test

Skills and Qualification:

The ideal candidate will have:

• Proven experience in organizing similar matchmaking or market linkage events.
• Strong network within the agri-food sector in Lebanon.
• Excellent coordination and communication skills.