Branding – REAF Program – Incubation

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

The Rural Entrepreneurs in Agri-Food (REAF) program aims at strengthening the business and product viability of innovative startups tackling sustainable rural economic development operating in South Mount Lebanon, Central and West Bekaa. The program will provide the startups with the tools to transform their ideas into sustainable and profitable businesses. REAF’s youth training will enhance their entrepreneurship mentality and entry into the job market.

The Accelerator Program's mission is to nurture and grow ideas, proof of concepts, and prototypes that share three common characteristics:

1. An innovative approach to agri-food, eco-tourism, circular economy, and sustainable agriculture.
2. The possibility to scale in the local market and beyond that.
3. The potential to create sustainable job opportunities locally.

• Empower the 8 startups within this cohort with the knowledge and skills to develop an effective brand strategy and brand narratives.
• Provide personalized guidance through one-on-one clinics to assist the startups in preparing a detailed plan for the implementation of their brand, including recommendations for ongoing brand management and adjustment.

The REAF Program seeks a branding expert to deliver the following requirements:

• Conduct a 4-hour online workshop on branding for the 8 participating startups, covering topics such as brand audit, brand strategy, brand identity, storytelling, brand communication, and recommendations for ongoing brand management and adjustment.
• Provide one-on-one clinics tailored to the needs of each startup, offering personalized guidance and support in developing their unique brand strategies.
• Assist startups in defining their brand positioning, values, and messaging.
• Support startups in creating brand visuals, including logos, color schemes, and visual assets.
• Guide startups in crafting compelling brand narratives and communication plans.
• Help startups develop a cohesive and impactful brand presence across various channels with recommendations for their brand management.
• Conduct pre-engagement and post-engagement briefings with the Berytech team to align strategies and objectives.

• Conduct a 4-hour online workshop on branding for the 8 REAF startups on a date to be agreed upon with the program team.
• Provide a minimum of 8 and a maximum of 15 hours of one-on-one clinics (60-minutes each) to the startups, with a distribution of hours to be agreed upon, to address their individual branding challenges, guide them in developing effective brand strategies, define their brand identities (including logos, color schemes, and visual assets), and support them in crafting compelling brand narratives and communication plans.

• Assist the startups in developing a detailed plan for the rollout of the new branding, including:
  • A document defining the startup’s brand identity based on their product positioning and their competitive landscape

• Online presence and brand management plan

• Online and offline marketing content plan for the next 6 months
• Submit a written report to the Berytech team outlining the progress and status of each startup, including recommendations for further improvement.

• Experience in branding, marketing, or related areas, with an associated academic background.
• Proven expertise in developing and implementing brand strategies for startups or early-stage businesses.
• Ability to lead workshops with multidisciplinary teams and support each individual's style and growth.
• Strong creative and strategic thinking in brand development.
• Excellent communication skills.
• Proficiency in graphic design and branding tools is a plus.
• Strategic thinking and analytical execution.
• Availability to commit to the program timeline and deliverables.