Branding and Design Consultant

Overview

CARE established its presence in Lebanon in 2006 and has been responding to the Syrian Crisis since late 2012. Among CARE’s key imperatives is putting people it serves first through implementing cutting edge programming in areas it operates. CARE currently carries out activities in Beirut, Mount Lebanon, Akkar, North Lebanon, South Lebanon, and the Beqaa Valley. CARE implements both emergency and development projects contributing to livelihood, food security, protection, gender, shelter, and water, sanitation and hygiene. It targets the most vulnerable people and populations, both host communities and refugees. Over the course of 7 years, it has supported over half a million beneficiaries.

 In Lebanon, CARE’s program strategy for the upcoming years will focus on strengthening and expanding its emergency response and capacity to provide basic assistance services while pursuing development projects in areas of food security and livelihood support, gender and protection. CARE intends to maintain its presence in all areas of Lebanon.

The Agriculture Farmers Development and Livelihoods (AFDAL) project is an initiative lead by CARE, supported by WFP and funded by BMZ in collaboration with Fair Trade Lebanon (FTL) and the Association for the Development of Rural Capacities (ADR). The primary aim of AFDAL is to foster resilience, food security, productivity, and sustainability within the agricultural sector. The approach blends technical, financial, and market expertise, along with personal development, empowering stakeholders in the agricultural sector to maximize profits, develop solid risk management strategies, manage personal and work-related relationships effectively, and enhance productivity in a manner that respects natural resources.

For the past 3 years AFDAL has focused on a variety of value chains. In its first phase, the project targeted Honey, Olive Oil, Pome Fruits, Aromatic Plants (herbs), and Dairy Products. During the second phase the emphasis shifted to Small Ruminants (Goats & Sheep). The most recent phase, AFDAL III, running currently to 2024, is focusing on Fruits, Vegetables, and Grains Value chains.

Under the extension of AFDAL Project Phase II, the Branding and Design Consultant will work closely with AFDAL team, MSMEs, and cooperatives to improve the overall product branding and facilitate market access. This will be done in collaboration with the Food Processing and Production Quality Specialist and the Market Access and Linkage Officer at CARE.

Objectives

1.Conduct an in-depth analysis of the current branding of products and identify areas of improvement.

2.Develop a comprehensive strategy and action plan for improving the branding of the products.

3.Design new labels and packaging that are visually appealing, easy to read, and include crucial information such as nutritional facts, expiry dates, and ingredient lists.

4.Ensure branding aligns with market trends, consumer preferences, and quality standards to facilitate market entry and increased sales.

5.Provide technical assistance to MSMEs and cooperatives in implementing branding improvements.

6.Collaborate with AFDAL's Food Processing and Production Quality Specialist and CARE's Market Access and Linkage Officer to ensure smooth implementation.

7.Monitor and evaluate the effectiveness of the new branding strategy, adjusting as necessary.

8.Contribute to the planning and execution of a big event, ensuring the improved branding is showcased effectively to B2B and B2C audiences.

Deliverables & Timeline:

Phase 1: Initial Review and Analysis

-Conduct a thorough analysis of current product branding, identifying areas of improvement.

-Draft a report outlining the current state of branding and proposed improvements.

Phase 2: Branding Strategy and Design Proposals

-Develop a comprehensive strategy for improving the branding of the products.

-Create initial design proposals for new labels and packaging.

Phase 3: Finalization and Implementation Plan

-Finalize branding design and strategy based on feedback.

-Prepare an implementation plan that can be carried out by the AFDAL team and MSMEs.

The payment will be issued on deliverables after receiving the good, received note from the Line Manager regardless the number of days worked. Noting that the consultant is required to respond to any request for modification or additional information for a period of 2 months after the finalization of the deliverables (sending the first draft).

Consultant Profile

A degree in Marketing, Design, Brand Management, or a related field.

Minimum of five years' experience in branding, particularly in the food industry.

Proven track record of developing and implementing successful branding strategies.

Competencies

-Strategic thinking and problem-solving skills to address branding challenges.

-Creative and innovative mindset to develop unique branding approaches.

-Excellent design skills and attention to detail.

-Cultural sensitivity and adaptability to work with diverse communities.

-Strong analytical abilities to assess market trends and consumer preferences.

-Effective communication to convey branding guidelines clearly to beneficiaries.

-Ability to provide actionable feedback and recommendations for continuous improvement.

PSEA and Child Safeguarding

CARE International in Lebanon is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All applicants will be considered for employment without attention to race, color, religion, sexual orientation, gender identity, national origin, veteran or disability status.

CARE International in Lebanon and its employees and stakeholders abide by the CARE International Protection from Sexual Exploitation and Abuse (PSEA) and Child Safeguarding Policies.

How to apply

For individual consultants:

Please submit your technical and financial proposal to undertake the above activities by sending an email to [email protected] . The Consultant should submit a detailed proposal with the following components:

a) Technical proposal to include:

•Maximum of six pages outlining the Consultants’ understanding of the TOR and the proposed methodology to conduct the assignment, including techniques and tools to be used;

•Copy of the CV;

•List of previous clients for similar jobs;

•Copy of newly issued judgmental record for nationals;

•Copy of ID or passport

b) Financial proposal detailing the following:

•Itemized consultant’s fees and costs - consultant should indicate professional daily rate or sessions rate including all cost to be invoiced to CARE

•Provide proof of Ministry of Finance of Lebanon registration (Fiscal number)

In case the consultant cannot provide proof of MOF registration, 7.5% will be deducted from the proposed daily rate.

Please take into consideration that under consultancy agreement, CARE will not provide any employees perks and benefits. The proposed daily rate should be inclusive of all cost.

This Consultant will have access to CIL’s fleet cars for work trips if needed.