The Lebanon Mountain Trail Association (LMTA) www.lebanontrail.org is looking for a social media and media coordinator to complete the following tasks:

• Work on the development and finalization of social media and media strategy;
• Manage social media content by:
  • Developing and implementing a social media strategy,
  • Developing bi-weekly calendars of content,
  • Drafting content and gathering information and content from relevant team members, community members, and beyond;
  • Maximize reach and engagement through adequate promotion and boosting plans.
• Nurture and develop partnerships with online platforms, content creators, and influencers;
• Coordinate LMT’s presence on alternative digital platforms;
• Conduct field trips to project/program activities, visits to the local community, and secure coverage during major events such as the fall trek and thru-hikes to add value to the content;
• Develop and manage a multimedia library including photos and videos useful for communication purposes;
• Develop media plans to secure TV/radio/press interviews and other appearances for the LMTA management and board members;
• Handle media relations, drafting press releases when needed, and answering any media requests after liaising with relevant team/management;

Background and Experience:

• Bachelor’s degree in digital communication, marketing, or advertising-related fields.
• At least 3 to 5 years experience in a related field.
• Proven experience in managing at least 5 social media accounts in the past 3 years;
• Knowledge of the Lebanon / international media landscape and ability to maximize the LMTA’s visibility on various platforms;
• Proven experience in media planning and media relations;
• Understanding of social media community management and audience/reach optimization;
• Outstanding team spirit and capacity to work and liaise with different team members from various departments;
• Self-motivated, self-organized, and able to manage own time and tasks, reporting to relevant team members and management at all times;
• Excellent interpersonal, written, and spoken communication and presentation skills (English and Arabic, French is a plus).