Public Relations

Responsibilities

planning, developing and implementing PR strategies;
communicating with colleagues and key spokespeople;
liaising with, and answering enquiries from media, individuals and other organisations, often via telephone and email;
researching, writing and distributing press releases to targeted media;
collating and analysing media coverage;
writing and editing in-house magazines, case studies, speeches, articles and annual reports;
preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
devising and coordinating photo opportunities;
organising events including press conferences, exhibitions, open days and press tours;
maintaining and updating information on the organisation's website;
managing and updating information and engaging with users on social media sites such as Twitter and Facebook;
sourcing and managing speaking and sponsorship opportunities;
commissioning market research;
fostering community relations through events such as open days and through involvement in community initiatives;
managing the PR aspect of a potential crisis situation.