Call for Proposals for Adyan Social Media Management Project

Call for Proposals for Adyan Social Media Management Project

About Adyan

Adyan is a foundation dedicated to managing diversity, promoting solidarity, and safeguarding human dignity. We are a collective of individuals committed to creating a world that embraces diversity and fosters peaceful coexistence.

Our work spans local, regional, and global initiatives aimed at achieving Inclusive Citizenship, developing education on living together, activating Religious Social Responsibility, and promoting Spiritual Solidarity. We also strive to contribute to Preventing and Countering Violent Extremism while advancing Freedom of Religion and Belief. Our approach involves homegrown solutions in Education, Research, Policy Making, Media, and Community Engagement Networks.

www.adyanfoundation.org

About the project

Adyan operates several social media pages representing both the Adyan brand and its subsidiary projects. Currently, the main Adyan pages effectively share updates on projects and events, establishing a solid online presence. To maximize our impact, we aim to enhance the promotion of Adyan's narrative and overarching story.

To address this, we seek proposals for a comprehensive social media management strategy. This strategy should include balanced content calendars that not only present information about ongoing projects but also highlight Adyan's key stories in an engaging manner. The goal is to create a cohesive narrative that supports Adyan's overall mission while actively engaging our audience.

Scope of Work

The selected agency will develop content for six monthly themed calendars that proactively communicate Adyan's narrative and key topics over a period of six months. The strategy should ensure a coherent and impactful messaging approach while revitalizing existing Adyan content.

Content should be engaging and go beyond standard posting practices, incorporating diverse formats such as polls, quizzes, social experiments, vox pops, and other innovative concepts to enhance audience interaction.

The agency is also expected to leverage Adyan's extended digital footprint by utilizing existing social media pages, databases, and other resources to maximize reach and engagement.

Agencies must present detailed concepts for content strategies that align with these objectives. Additionally, they should define key performance indicators to measure the effectiveness of their strategies and provide regular reports on engagement metrics.

Collaboration with Adyan team for content approval and feedback. The agency will also be responsible for developing a crisis communication strategy and may include training sessions for Adyan staff on effective social media management.

Key Outcomes

The successful implementation of the social media management project is expected to deliver the following key outcomes:

• A coherent and compelling narrative that effectively communicates Adyan's mission and values across all platforms.
• Higher levels of audience interaction and engagement on social media, measured through likes, shares, comments, and other relevant metrics.
• A refreshed collection of existing Adyan content, presented in innovative formats that resonate with the target audience.
• Increased visibility and reach of Adyan's messaging through the strategic use of social media pages and existing databases.
• Regular reports providing insights into content performance, audience preferences, and engagement trends, enabling informed adjustments to the strategy.
• Strengthened relationships with the community and stakeholders through meaningful and engaging content that encourages participation and dialogue.
• A crisis communication plan to effectively manage potential challenges or negative feedback on social media.
• Enhanced skills and knowledge among Adyan staff regarding social media management and content creation.

Agency Qualifications

The agency must possess the following qualifications:

• Proven track record in social media management and content strategy development, particularly for organizations in the nonprofit or social impact sectors.
• Ability to transform complex academic concepts into engaging and accessible content.
• Submission of a portfolio showcasing previous work that demonstrates creativity, engagement, and successful outcomes in social media campaigns.
• A team of qualified professionals with expertise in digital marketing, content creation, and data analytics.

Term

The project is scheduled to begin on October 15^th and will last for a duration of six months, with the possibility of periodic extensions.

Copyrights and confidentiality

All the data and information shared or produced in the framework of this project are exclusively the property of Adyan Foundation. The agency has to commit to full confidentiality related to this project, besides what Adyan makes public from its results. 

Code of conduct

The agency agrees to fully respect Adyan’s ethos and code of conduct that is considered an integral part of the project, and added to it in Annex.

Submission of Proposals

Agencies are invited to submit proposals that include the following components:

• Cover letter introducing the agency and its interest in the project.
• Project approach outlining the proposed strategy for developing the social media management plan, including content themes and engagement strategies.
• Previous work examples relevant to social media management and content strategy.
• Team composition detailing the members involved, including their qualifications and relevant experience.
• Budget proposal outlining the costs associated with the project.
• Key milestones.

All proposals should be submitted by September 30^th 2024 to [email protected] .

We encourage applicants to be aware that interviews and shortlisting will be conducted on an ongoing basis as we review proposals, allowing for timely engagement with potential candidates.