Marketing Consultant

Lebanese Alternative Learning (LAL)

Project Brief for Marketing Consultant

Project Overview
Lebanese Alternative Learning (LAL) is an edtech NGO dedicated to combating educational inequality in Lebanon and empowering education through technology. By leveraging digital tools, LAL expands access to quality learning for underserved communities, particularly those affected by economic and social challenges. Through its digital platforms, Tabshoura and Lalmoudaress, LAL equips students and teachers across Lebanon with essential educational resources.

https://lal.ngo/ 

Watch our video on Youtube  for a clearer idea of what LAL does:

LAL Movie Full version

Currently, LAL is addressing an urgent emergency education response: Due to a recent conflict, 1.2 million people, including 350,000 students, have been displaced, and educational institutions across Lebanon face extreme pressure. LAL is launching a project to set up 10 educational domes in migration hubs across the country to ensure these students have access to consistent, quality education.

LAL is also pursuing an additional avenue that seeks to ensure its financial sustainability through commercial activities:  It has opened a department called “ConsultEd Solutions” through which it will leverage both of its expertise, pedagogy and digitalization, to address the growing need of corporations to digitalize their corporate development and their onboarding procedures.

https://consultedsolutions.com/ 

We are seeking a skilled marketing consultant to increase awareness of these initiatives and maximize LAL’s visibility through multiple channels harmoniously. This project-based role requires close collaboration with LAL’s team over 3-4 months, after which LAL’s internal team will continue the work.

Objectives

• Raise Awareness of the Learning Domes: Build and implement a marketing strategy to effectively spread the word about the domes initiative.
• Position ConsultEd Solutions: strategically in the regional market targeting corporations or organizations interested in digital transformation for development in a way that blends with LAL’s identity.
• Build Team Capacity: Equip LAL’s team with the necessary skills and resources to sustain the campaign beyond the consultant's tenure.

Scope of Work
The consultant will be responsible for:

• Setting a Strategic Vision: Establish a clear, long-term direction for LAL’s marketing efforts, especially for the dome initiative
• Building Marketing Infrastructure: Prepare an operational foundation for the marketing team, ensuring a smooth transition to LAL’s internal team at project end.
• Increasing Visibility: Develop strategies and content to enhance LAL’s reach, including but not limited to:
  1. Social media campaigns.
  2. Engaging in media interviews on TV or radio.
  3. Collaborations with influencers on social media. 
• Establishing KPIs: Define key performance indicators to measure the campaign’s success and inform future planning.

Deliverables

• Strategic marketing plan with clear vision and messaging while positioning actionable strategies and timelines.
• Operational guidelines and resources to empower LAL’s team.
• Content and materials for media channels, including social media, brochures, and newsletters.
• KPI framework for tracking progress and evaluating marketing impact.

Timeline and Milestones
This project will span 3-4 months with the following milestones:

• Phase 1: Vision Setting and Strategic Direction (Week 1-2)
• Phase 2: Infrastructure Preparation and Team Training (Weeks 3 - 4)
• Phase 3: KPI and Performance Review Framework (Week 5) 
• Phase 4: Launch of Outreach and Visibility Campaigns (Weeks 6 - 12)

Budget

• Our budget for this project is $4000.(negotiable) 

Qualifications

• Proven experience in marketing strategy and campaign management.
• Strong track record with similar NGO or education-focused projects.
• Proficiency in media relations, social media, and content creation.

Proposal Submission
Interested candidates should:

• Submit a proposal document outlining their approach to this project, including strategies and initial ideas.
• Provide a CV detailing relevant experience.
• Include two examples of past work in similar projects, especially in NGO or education-focused marketing.

Proposals will be evaluated based on the candidate's technical proficiency and relevant experience, understanding of the project and alignment with LAL’s mission, proposed strategy and vision for achieving project goals, and budget feasibility.

Please direct any questions regarding this RFP to ramzi@lal.ngo . We look forward to receiving your proposal.