Communication Officer

Social Media | KAS Lebanon’s Website

• Develop and implement social media strategy
• Design, build and maintain the social media presence of KAS
• Content Development
  • Create and implement content strategy & content calendar
  • Prepare digital media calendar and scheduling its posts
  • Create / produce in post content
  • Arabic and English copywriting is a must
• Keeping the website content up to date | Portraying all KAS- Lebanon’s projects
  • SEO
  • Content management
  • Website optimization 
• Coordination
  • Coordinate between KAS offices in Lebanon in order to curate / create content
  • Coordinate with project managers at KAS Lebanon office to curate / create content
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Collaborate with internal teams and make sure all projects are well communicated
  • Provide thought leadership and perspective for adoption where appropriate
• Monitoring & Reporting
  • Define most important social media KPIs
  • Measure the success of every social media campaign
  • Monitor SEO and user engagement and suggest content optimization (Especially google analytics)
  • Measure and report performance of all digital marketing campaigns
• Onsight coverage
  • Cover events or/and situations to be posted on Social Media (namely LinkedIn, Twitter, Facebook and Instagram)
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Communication/ Public Relations

• Draft, edit, and review reports, press releases, articles, stories, speeches, etc.;
• Translate communication documents from English to Arabic and vice versa. Follow up with translators/graphic designers for translating as well as designing and printing of various tools and resources including proof reading and editing;
• Edit handy brief news about KAS Lebanon
• Design and write newsletters with updates about KAS Lebanon
• Support press and media campaigns
• Review, proofread, and ensure consistency and quality of all requested documents;
• Collect, compile and consolidate knowledge base material (i.e. relevant information, news, material, data, statistics, resources, stories, good practices, etc.) to be used for various purposes i.e. newsletters, leaflets, reports, websites, speeches, social media, etc. and for use in discussions and public events in support of the advocacy and resource mobilization strategy of the project
• Ensure mobilization, engagement, and coverage of the media for various project initiatives, and supply media with needed information and resources on a regular basis;
• Conduct field visits to projects during their implementation phase to cover events and / or to monitor visibility and ensure project communication policies are being applied by implementing partners
• Keep KAS- Lebanon Database updated

Art Direction

• Generate clear communication / visibility ideas and concepts
• Produce sketches, storyboards, roughs to visualize ideas
• Take work from concept to final execution within deadlines

Skills / Competencies  

• Proficiency in Adobe Creative Cloud – Photoshop/ Illustrator / Premiere
• Must have experience with social media platforms including Instagram, Twitter, Facebook, YouTube, and Instagram stories
• Works collaboratively with colleagues and partners to allow the achievement of common goals and shared objectives.
• Uses appropriate analytical tools and logic to gather, define and analyze information, situations and problems and draws logical conclusions from data.
• Excellent communication (spoken and written) skills: Actively listens and shares information. Frankly expresses ideas with the intent to resolve issues, considers what others have to say and responds appropriately to criticism.
• Results orientation/Commitment to excellence: Strives to achieve high personal standard of excellence.
• Understand marketing initiatives, strategic positioning and target audience
• Present completed ideas to team members
• Stay on top of all trends and maintain best practices
• Familiarity with clever-reach and Life Ray would be an asset