Business and Marketing Trainer

Objectives of the assignment

The key objective of the assignment is to provide training in business and marketing skills to Youths registered under self-employment component of the ASE project.  The training shall focus on providing the youths with the knowledge and practical tools that allow them to identify the right market opportunities, including creating market linkages, business models, cash flow, customer segments, financial statements, marketing planning, feasibility study and market assessment.

Tasks and responsibilities

Under overall guidance and direct supervision from Caritas Lebanon ASE Program Coordinator, the Business and Marketing trainer will perform the following functions

Business and Marketing Training

• Provide a 60 hours training in business and marketing skills for youths enrolled under self-employment.
• Preparation of pre and post-test assessment to evaluate the acquired knowledge and skills.
• Development of the training curriculum tailored to the needs of the youths and based on the market demand within the Lebanese context.
• Preparation of the material for the training and related activities.
• Provide business and marketing knowledge for youth to support them in developing their business idea and feasibility study which will be evaluated for grant award at the end of the project. The following knowledge areas are to be addressed:
• • Type of business and startup idea
  • Basic management and finance skills for business operations
  • Startup and MSE implementation cycle and phases
  • Market research, analysis, and study.
  • Marketing skills and marketing plan development
  • Project feasibility study and business plan

Other tasks and duties

• Provide support to CL coaches on topics related to business development and proposal writing, business management, monitoring of financial growth, marketing and growth strategies, business products and value proposition etc.
• Conduct roundtable discussions with project staff to display results to be rectified and advising on how to mitigate challenges encountered during the coaching sessions.
• Prepare and submit progress reports reflecting performed activities and observations in addition to the final report.

EXPERIENCE REQUIRED

• Post graduate degree in International Development, Business Management, Business Economics, Public Administration, or any other relevant fields.
• At least 5 years of proven experience in business and marketing training covering business development, feasibility study, marketing plans and business models.
• Similar project experience in Lebanon, working with youths from the host communities and among refugees.
• Advanced Microsoft office skills with focus on Excel

JOB RELATED SKILLS

• Ability to plan, organize, prioritize, coordinate, multi-task, meet deadlines and work with attention to detail
• Project planning, organizing and management techniques
• Experience with Business and marketing trainings
• Ability to successfully initiate and maintain positive relationships with communities and NGOs
• Strong interpersonal skills and ability to deal effectively in team environment
• Excellent knowledge of English and Arabic; French is a plus
• Excellent reporting, communication, and negotiation skills