Startup Branding – ACT SMART INNOVATION HUB STARTUPS

Context & Background

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

The Accelerator Program's mission is to nurture and grow disruptive ideas, proof of concepts, and prototypes that share three common characteristics:

1. A disruptive scientific or technological focus in the Agrifood sector.
2. The possibility to scale beyond the local market
3. The potential to create sustainable job opportunities locally

Scope of work

The Accelerator Program is seeking a branding agency or a talented freelancer to conduct and deliver on the startups’ branding elements:

• Branding Guidelines:
  • Full Brand manual/ guidelines (Name, Tagline, Logo, Typography, Color palette, Iconography, Voice/Tone of voice, messaging guidelines…)
  • Package Design
• Establish Digital presence:
  • Landing page
  • Demo explainer video
  • Social media accounts
  • Social media assets (headers images, profile description…)
• Launch Campaign Readiness:
  • Initial Creative Content Bank (Including some images, animation, information posts) –

Qualifications

• At least 5 years of relevant experience in delivering stellar branding work. Experience working with startups is preferred.
• Demonstrates strong communications skills and professional credibility to influence entrepreneurs and sales professionals