Social Media Expert - Generation of Innovation Leaders “GIL” Program

Context & Background

 

About the program: “The Generation of Innovation Leaders/GIL” is a program by UNICEF designed to address the high unemployment rates among youth in Lebanon & their lack of access to the knowledge economy. UNICEF is implementing this project in partnership with Berytech.

About Berytech: A leading organization in the Entrepreneurial Ecosystem in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.  Under the GIL project, Berytech aims to Increase access of Lebanese and non-Lebanese youth (17-25 years) to technical and vocational training and innovative skills-building programs for improved professional readiness and employability.

About GIL Innovation Labs: UNICEF Innovation Lab Network Programme (GIL – Generation of Innovation Leaders) is a network of 13 innovation labs all over Lebanon that aims at the provision of two sets of skills: Design Thinking and Business Development Skills (Social Entrepreneurship) and Digital Skills training tailored for youth in Lebanon. Engaging young people in their communities is a priority for UNICEF to address social cohesion challenges among different communities, and to support and empower youth to engage in healthy lifestyles and become more civically engaged. Since 2017, UNICEF has reached over 50,000 adolescents and youth with integrated and structured life skills, sports for development, and positive leadership programs.

About GIL Fab Labs: UNICEF is working on implementing 3 Open-access digital fabrication labs in three innovation labs for students, professionals, artists, techies, entrepreneurs, and makers across Lebanon. The Fab Labs empower them with the latest digital manufacturing technologies and a vast array of resources to create, fabricate, and transform their ideas into working prototypes and innovative products.

 

Scope of work

 

Social media expert to assist the startup in designing and implementing a digital marketing campaign

Responsibilities

 

  • Introduce the startup to the content creation, scheduling,  and promotion practices on key social media platforms
  • Present simple tools for content creation and promotion to the venture 
  • Support the startup in designing the different components of a social media campaign including the content pillars, the target audience segments, the key messages, publication calendar, and the budget.
  • Help the startup in implementing and monitoring its social media campaign
Requirements

 

  • Degree in marketing, business administration, graphic design, or a related field
  • 3+ years work experience as a social media specialist or similar role
  • In depth knowledge of social media platforms and best practices for content creation, publishing, content promotion, and audience engagement
  • Familiarity with social media analytical tools 
  • Strong communication and presentation skills

How to apply

For further information or to submit your CV, financial, and technical proposals, please contact procurement@berytech.org.

Apply before: January 13, 2025

 

Expired
Deadline
Monday, 13. Jan 2025
Type of Call
Call for Consultancies
Intervention Sector(s):
Training & Capacity Building
Remuneration range:
< 1000 (USD)
Duration of Contract:
1 Month