Corporate Branding / Personal Branding Expert

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

The Accelerator Program's mission is to nurture and grow disruptive ideas, proof of concepts, and prototypes that share three common characteristics:

1. A disruptive scientific or technological focus in the agri-food sector.
2. The possibility to scale beyond the local market
3. The potential to create sustainable job opportunities locally

The Accelerator Program is currently on the lookout for a Corporate Branding / Personal Branding expert to deliver the following requirements.

The expert will play a key training, guidance, and coaching role to startups in our accelerator program.

• He/she will also be requested to deliver a training/workshop that presents the concepts, pillars, elements, strategies, and frameworks of corporate and personal branding.
• The training/worshop should combine theoretical frameworks and knowledge with practical examples to help the startup founders relate, understand, and apply the concepts to their own startups’ brands and personal brands.
• Both sections [Corporate Branding & Personal Branding] of the training/workshop should list and develop the main building blocks of a personal brand and provide actionable tips that participants can apply on their own (or with little guidance)
• The Personal Branding section of the training/worshop should dedicate a large section for digital Personal Branding and LinkedIn profiles. Participants should be asked to prepare or work on certain parts of their LinkedIn Profiles, before the 1:1 session with the expert.
• The expert will also be required to have 1:1 coaching sessions with each entrepreneur, during which their LinkedIn profile (and the work they did themselves following the workshop/training) would be reviewed. The aim of the coaching sessions is to endow the entrepreneurs with the needed pointers, tips, and things to keep in mind in order to develop a best-in-class LinkedIn profile.

• Proven work experience as a Trainer and Coach
• Proven experience in Corporate Branding
• Proven experience in Personal Branding & Digital Personal Branding
• Impeccable copywriting skills and understanding of how LinkedIn works
• Experience working with early-stage startups
• Excellent communication skills
• Strategic in thikining and analytical in execution