Context & Background:
The Nabaa neighborhood is strategically located near the eastern gate of the center of Beirut at an important cluster of principal roads connecting with major hubs and regions. Nabaa is a planned neighborhood that is well structured. It is a poor residential area characterized by deteriorated infrastructure and inadequate access to basic urban services offering poor living conditions for its residents.
This neighborhood also includes small shops and workshops that constitute part of its economic base. Many residents work in the service industry in other areas of Beirut. The number of small businesses has increased in the recent years, however most do not survive for more than five years. A complex socio-cultural environment, reported high unemployment and school drop-out rates.
The neighborhood of Nabaa is located in the eastern suburbs of Beirut within Bourj Hammoud cadaster. It is a densely built up residential area in Greater Beirut, accommodating low income population groups including poor Lebanese, Syrian, Palestinian and Iraqi refugees and foreign migrant workers from African and Asian countries.
Commercial activities at a street level consist of shops and small industries dispersed across the area. These predominantly serve locals, but also a city-wide array of consumers seeking affordable products and services. All shops and workshops in the neighborhood are micro sized, with 10 employees or fewer. The livelihood sector in Bourj Hammoud is experiencing an evident decline of local artisans, leading to the extinction of craftsmanship and an increase in unemployment. In terms of the number of commercial premises, shops account for 83% of economic activities in the neighborhood, which are divided into different categories, including food and groceries, boutiques, beauty salons, electronics and phones, hardware-furniture and storage, and restaurants and cafes. There were also miscellaneous categories for example, laundry, financial services, jewelry stores, and gyms. There is also a number of workshops that account for 17% of commercial premises.
B&Z is willing to establish sewing businesses in Nabaa area, the beneficiaries of these businesses include 29 Syrian and 1 Lebanese vulnerable women living in Nabaa who are trained for making different kinds of clothes in different levels: patch work, accessories, sewing levels 1 and 2, upcycling and crochet.
Objectives of the Market Assessment:
Basmeh and Zeitooneh aims to conduct a thorough market assessment in Nabaa and surrounding areas (Borj Hammoud), in order to understand and map the entrepreneurial and financial actors present in the area discovering market opportunities and potential market sectors towards which direct its livelihood action currently including a sewing workshop project. The results of this assessment will be the base for designing production for sewing workshop that B&Z is planning to establish in Nabaa as well as for identifying new training cycles in business development, since the outcomes of the assessment will help the staff to direct the beneficiaries towards competitive productive sectors.
First Objective: To elaborate a market study in Naba’a and surrounding areas which will identify competitive productive sectors and map the entrepreneurial and financial actors already acting in the area:
Second objective: Develop a business plan for B&Z’s Sewing project, demonstrating its sustainability and viability, ensuring that the following components are covered:
Third objective: To build B&Z’s capacity to develop a business plan which will inform the project’s strategy, ensuring that the following components are covered:
Scope and Focus of the Consultancy
The consultant will provide a market study (including market analysis and strategy) for B&Z Community center staff in addition to Beneficiary Group. The focus will be on the specific business being developed within the parameters of the size of the project.
Methodology
The consultant will conduct the market assessment in the targeted area mapping the entrepreneurial and financial actors present and discovering market opportunities and potential market sectors towards which direct BZ livelihood action. The consultant will then facilitate the overview of the business plans of the 30 female participants with a collaborative and coaching approach. He/she will be meeting / e-meeting on a regular basis with B&Z coachee(s), and relevant project participants coach him/her/them, split the tasks and develop the business plan. They will share with the wider project team the results of the process including identifying key points for consideration in project strategy, which the business plan seeks to inform.
Expected deliverables
Qualification of consultant
If you wish to apply, please send your technical & financial offer to [email protected] [1]
روابط
[1] mailto:[email protected]