Terms of Reference Development of the Business and Marketing Plan for Community based Early Childhood Education Centers
الأهداف العامة:
The development of a business and marketing plan that is informed by market analysis and by the financial history of implementing education programs gathered by Ana Aqra since 2012. The business plan is to guide the scale up of the community based early childhood program of Ana Aqra to serve the disadvantaged Lebanese Communities where the public school does not have capacity or does not provide the service. This initiative is funded by Alfanar venture philanthropy in order to support the financial sustainability of Ana Aqra.
النتائج:
Deliverables/Tasks - Consultancy based project.
Territorial market assessment Study focusing on the regions where public schools do not have ECE or have reached capacity, and comparing with comparable products.
Business Plan to include the scaling strategy over a 5 year period.
Branding and Marketing Strategy and Plan.
Travel within the country (Lebanon) to recommend feasible locations.
The begining of the project should be 1st December 2018. End of Project: To be negotiated.