Proposal for Graphic Design Services

Purpose / Role
Create a series of visibility materials that highlight CARE-BASATINE activities and impact in Lebanon. Use compelling imagery, graphics, and layouts to visually represent the impact of the activities. Ensure the designs are adaptable across various platforms, including print, digital, and social media.

Expected Key Outputs 

Core Design & Document Production:
• Concept Notes (Branded & Designed)
• Annexes (Data-rich supporting documents)
• Word Document Templates (Reports, proposals, letters)
• PowerPoint Presentation Templates
• Email Signatures & Letterheads
• Social Media Post Templates
• Infographics (Project impact, key statistics)
• Fact Sheets & One-Pagers
• Digital & Print Brochures
• Posters & Banners (for events or awareness campaigns)
• Newsletters (Internal & External)
• Final Visual Report (Showcasing Basatine’s achievements)
• Project Portfolio (for stakeholders, donors, and advocacy)
• Event Invitations & Programs
• Roll-up Banners & Standees
• Presentation Decks for Stakeholders
• Branded Social Media Graphics
• Motion Graphics / Short Animated Videos
• Project Impact Stories (Visual format)
• Web & Email Banners
• Policy Briefs & Whitepapers (Visualized for readability)
• Press Releases (Formatted for media distribution)

Advanced Branding & Visual Identity:
• Brand Identity Development (Logos, color palettes, typography)
• Brand Guidelines Creation (Comprehensive style guide for consistency)
• UX/UI Design (Website or app interface design, wireframing)
• Interactive PDFs & Digital Reports (Clickable, animated, and user-friendly)
• Illustration & Custom Graphics (Unique visuals rather than stock images)
• High-Quality Motion & Video Production:
• High-Quality Motion Graphics (Animated explainer videos, transitions)
• Video Editing & Post-Production (For promotional content, interviews, event recaps)
• 3D Visualizations & Mockups (Product, architectural, or conceptual renderings)

Marketing & Campaign Materials:
• Social Media Ad Creatives (High-performing, platform-optimized ads)
• Interactive Presentations (Dynamic slideshows, Prezi, animated pitch decks)
• Email Marketing Design (Visually engaging, responsive email templates)
• Event Branding Packages (Full suite of materials: signage, booths, giveaways)

Strategic & High-Level Contributions:
• Creative Direction & Consultation (Shaping the overall design vision)
• Content Strategy & Storytelling (Structuring information for maximum impact)
• Print Production Oversight (Ensuring print materials meet quality standards)
• Data Visualization & Dashboard Design (Complex datasets into easy-to-read visuals)

Responsibilities and Tasks
• Develop high-quality visual content including concept notes, annexes, reports, and templates that effectively communicate Basatine’s impact.
• Ensure all materials align with Basatine’s branding guidelines and maintain a cohesive visual identity across digital and print platforms.
• Design engaging and professional layouts with strategic use of typography, color palettes, imagery, and interactive elements for enhanced readability.
• Create dynamic presentation decks for stakeholders, donors, and advocacy efforts, incorporating motion graphics where needed.
• Produce infographics, data visualizations, and impact reports that translate complex information into clear, compelling visuals.
• Work closely with Basatine’s communications team to ensure all design elements support messaging objectives and engagement strategies.
• Collaborate with project managers, stakeholders, and field teams to gather content, insights, and success stories for storytelling-driven materials.
• Adapt and refine designs based on internal feedback, ensuring clarity, accessibility, and maximum impact.
• Design branded assets for social media, web, and email marketing, including posts, banners, ad creatives, and digital newsletters.
• Develop high-quality motion graphics and short animations for digital campaigns, stakeholder presentations, and awareness initiatives.
• Oversee the design and production of printed materials, including brochures, posters, roll-up banners, and event branding assets.
• Ensure all documents are visually appealing, user-friendly, and optimized for various formats, including print, digital, and interactive use.
• Manage an organized archive of design files to ensure accessibility, consistency, and ease of future updates.
• Provide creative direction and consultation to enhance the overall branding, storytelling, and visual representation of Basatine’s initiatives.
• Support fundraising and advocacy efforts by developing engaging visual materials tailored to donor and stakeholder engagement.
• Stay up to date with design trends and technologies, ensuring Basatine’s visual materials remain innovative and impactful.

Key Internal Contacts
Country Director, Emergency Team, CI Communications Officers, CI Humanitarian Communications Coordinator.  

Reporting Lines
Reports to the CI Humanitarian Communications Coordinator

Selection Criteria

Core Competencies:
• Demonstrate creativity in developing compelling designs that visually communicate complex ideas, particularly in the context of humanitarian work.
• Understanding and respecting cultural nuances and sensitivities, ensuring that designs and visual elements are appropriate and sensitive to the diverse communities being represented.
• Ability to work closely with field teams, local partners, and stakeholders, fostering positive relationships to ensure smooth coordination and the successful execution of design projects.
• A keen eye for detail, ensuring that designs are technically precise, aesthetically appealing, and effectively communicate the intended message.
• Expertise in maintaining consistency with organizational branding, ensuring that all visual elements align with CARE’s mission and values.
• Ability to adapt designs for various platforms, ensuring that visual content is optimized for print, digital, and social media channels.
• Strong organizational skills with the ability to manage multiple design projects simultaneously, meeting deadlines and delivering high-quality results.
• Committed to following ethical guidelines in design, ensuring all visual content is produced with respect for individuals' dignity and privacy.
• Expertise in design software (Adobe Creative Suite, etc.) and a solid understanding of print and digital production processes to produce professional-level work.

Required Technical Competencies:
• Strong proficiency in using design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), with the ability to create high-quality visuals for various formats.
• Expertise in layout design, typography, and color theory, ensuring designs are visually appealing, well-structured, and communicate the intended message effectively.
• Knowledge of digital and print production processes, ensuring designs are optimized for various platforms, including web, print, and social media.
• Experience with image management systems and file organization to ensure that visual assets are properly archived, tagged, and easily accessible for future use.
• Familiarity with the latest design trends and tools, ensuring that designs are modern, innovative, and aligned with industry standards.
• Understanding of responsive design, ensuring that visuals are adaptable and optimized for different screen sizes and devices.
• Ability to work with vector graphics and illustrations to create custom designs for presentations, reports, and other communications materials.
• Strong understanding of branding and visual identity, ensuring consistency across all visual materials and alignment with organizational guidelines.
• Knowledge of accessibility standards and best practices, ensuring that designs are inclusive and accessible to all audiences.