Invitation to Bid : Proposal for a Social Media Training Program for Hospitality Projects under AHLAN – Traditions & People, to be provided by a Communication/Social Media Expert

Ahlan is a new approach to create job opportunities for youth and women in Lebanon while promoting sustainable local businesses supported by UNICEF Lebanon and implemented by Souk el Tayeb-Traditions & People .

We are looking for a communication expert to design and deliver a training program for hospitality projects under AHLAN – Traditions & People,

Overview: This proposal outlines a comprehensive Social Media Training Program designed for 15 small-scale businesses. The program aims to enhance their marketing and communication skills, leveraging social media platforms to grow their businesses effectively. 

Objectives : 

• Equip participants with the skills to create, manage, and optimize their social media presence.
• Enhance understanding of social media strategies tailored to different business needs.
• Provide practical knowledge on content creation, photography, and digital marketing tools.

Target Audience: 15 small-scale businesses divided into two groups based on their current level of social media engagement: / The grouping was made depending on the level of activity and if someone professional handles the social media or themselves 

 Training roadmap

• Strategic social media planning
• Content creation techniques
• Photography for social media
• Engagement strategies and analytics
• Introduction to social media platforms
• Setting up and managing social media pages
• Basic content creation and scheduling
• Overview of essential digital tools

Expected Outcomes:

• Improved social media visibility and engagement for participating businesses
• Enhanced capability to create compelling content and marketing strategies
• Increased confidence in managing and analyzing social media performance